Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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iDOEHX3sKvjF2g2yaPHh84vuRT3vX6j2SYwKQz+sWjfnELo\/xmdVvC4pyV8LboBhxTTA4M3jtrSGnzkILZanvZq5c65mr8vgSyhbBL4QYw2x6y0VsxAIAOR9tpm077Y4lu9k4lqieVCjbOl5ZdNFGxw0zGCVqjd6Zo5P7rZdXk1FuyaDRy3WLcPt3utAeonF08pRPjGoCQSEMc99neLDAO9PzMRqkambFDenxl0VLLR\/YyRkaZ3GTPYnUUeEPQAMxxObPY3etHTc3lYuTfU1olHLiH7aGwz0\/mGC+El24\/xZY\/QFBh\/ll7hKH5JtazlKevPvzVF2GyoXuMI7JPjZ5BOz85N\/1mL\/oPL9OGHQblcjsA0NZ8mOo3NlAtCXlYRFOLQQR0F1Krf2aEMhHJ9PRWbc65xxb+9CP0X5iAJ04GPwwBAaw12JAlfhF8SV\/PhQD9Y+YoURP1XY0gpSyIz7OrW8tN4aaRL3PlSwdeAChVUEqFl7Ppt9zl6hFLqHxHlClSG7OJVJumt7PXbqU64ub+FketGapG+WVx9MH5u6bWzBJhynRHBZjI3IGpO0KeZBEkuReZUyIILDrF5t\/+UswYTxG7+bNsUlnaqJSSnTzvqzEPBe5UaHph2AT4BL5y5bI1eMY1r0HV2bYIXZVpfytpaAOcH67U9fo0HMHHkjbXUt8g7O8GrbJVjPgruRtIPy8synx9P5Z254xgROoKnHyDa8UbaY0\/L7JDDIlYsksKG+8uR1lEe23d5Q8Ep1j588HHHvcSJVNKpyO0zxOAFl7XNwY1q755x2Xey3H8ZJSEG06dN0scaeKK6ktFJ+yayvOp+TImVM6lJMNaRIqwfMp+uINUXAEuiEazpBa6jSzZ86xbYnJnxq5ghBQIqX\/yyf01vwqNAUYQyVzdwCOjHdqEwjT2pNTnf6znML+TM\/4nIcolu6Wl0Nc3IlCnM98k1KiezmS0sS6EDDgBJIuXtaoE7oZRzQ3wuhU9o381TKsZIrrDJagq\/3uUo4L65sjOpMrFBpG86s7M7x6+l6yj4K04yBhAmWFDMy+YHRN7bv7FjdkC3K5zTQ\/b8gAXBO8bxcebVkO4JjOGs+oYb4q9ef8axxdt2krM5pTkJDZdput54flANmyCcm4CBvlBkLCfvO8Oy6tE6Npfw8w8G765gHLFL58W6eIa60s99aT0dZh5uuEi7eUDw+qr9xQkfsF8Z\/bwB7AB792cxVtNe8EkZnG3Eo6zjEMXYsROZ0B8X4Zje8QwpA1QBNm\/krUGmMB3ynKaKj62SIx2j7dvn9okiX\/SM5h+M6p6lMOGf1uCinH2mUzyaHrPF6jL23+KC78dPewnhCSnonJXvd9p41xYRtDnmEZ5Z6t8mwkqskWwOU1tdyIfozx\/LQTNpizE40HpEpi9hKGtu5ODkVQfHhIB+Gp0PkjjEjCVSG3xXc+PoWu5fXLQuDN1HdF3GKcGndDB0uBOg75D76TB6C0NycpBdetdask8XuV0ywmvuvaEes5SDa34ihBNK8jdkgaz9Hcgp3TG8y5bXh5Ov6xdgOZpPRgmZLKhylZpkBVPNUTj7t3SsHlY3t7k+P4sqt9LGPgflDQXHgmCwK3\/fWZykuAzvresFsvO3Hrkvc8drG2sOn0pnn7wWvadXIPmIEtKwz4Lpe2T94z6fA4u2kNxb0PGTlS6YZzpRI6N\/DC6OwvQBDu+MZYON5Z3c8tH1RjPi3E6aNrohkaXtut0kEhXceTVJfwSAFR4j1CfK2OTTAM8HBvdXf\/w6QQCTigzETDowr\/ATEdz4c\/i4xf8OgbUONKPAMT1iUDvV6RZqiMV\/pIfF9HlgVHS+wqAFPNh+Uza19ztOoYfaKucsyaHBgTK9fA\/tFefPoxDyqPYfJLBJJ4VusSC8UyTx0Uc7H1HldxBMJQrF5\/Hia4CDV2a5mEgxm8D0ACIxfFT4dCBnXs19Rp09UjnrYuv7W7K+1UKi9Kad70OqAdO6q4RtWkrCIwJpepxnLdUnW5tH1aiH+IXN4ITI0zqNJwflBD2dhmH0INyyWSKi1IcqzFlpLkbdps5LiO8qPDM\/D1X\/To5fjX6q+1v98e4yt47IzTjbzra05zK9okWe3ZJpSDIeQfrSJcgXOg\/A+l5ub1ts8gNI1MwRIEVahaM4DjGf8T6wWMF3Cz0kncUbc4jodSWITLO0CE3hpYvKwTQAtoZ6C8GibqH79OpRtMWSPw\/1IMS+CLX\/GEGl5fD20pm2\/VXVBlALYXuPgYJHYa6ctBog6dJf3u\/TVAOvsrpDDCNWnfwTT5C3xO3FXcEIHGFqS7JBVJJ08U0gnrhnQQ4DiUUE9ZgM1Yb7f+sYhUKVhWFx3l+KW36wEYAooYa3v+ROtf+DjFJah7impourIw4Qdw96qBVdQKqGIgwbGqmjk2+Qd+if9l3yjexenj\/KgLLsqKnt+Tdq\/9FIiprrHSgwJq2niwdv4A8fcIQrSKPrtoYlmsamXy4Ldhgc5ITEAZ2HZbEzIMco10FRFxmtYZUHv+nLTDSDRMjVbe8ZX20a2ZZdR3IGJ5+1nn7T4QGU84MbZvF3\/0JBd6FS6b7WvxUtNL5qYI8C6AoucWrzsiFlQ2oGwepNY+eUaW0pCFhWtaVyVIqCjDTTmJKY\/4gMKH4VhlMtFRxaajQmM9WGeMbrVbidPNHbslIuzZAgg8ow1LJVA\/WHxqev8IrJ4aBxcFxE8PXUzk5MnQLU+S\/NDCYkj5\/kvy\/uExVlSzb6Y46lPQH+iSxqxEW2fHQChrmlZTHjCvc2wC8yNj0PAXfIGpjB\/Nvg1ZzY\/lagaeEA0R3oXrAJ435fEOl2SCg0VIEHzzEEhQYhH9Yi0c73bAwnSUVkkx7rLE6iH5sE3BDGCObxLcg82f3gYBDgdWsRG7iZVw786F8z9UdFU8M1TGTcD++YVn0HJ\/Uke5kMRQFXMebSeXY86dGpBqnrA02e11hTjhkYFK+Tjhkdae41YvZp2MkoBFkRhORD3e0DYWHbzFvlrASx7KmYr8KZqwRTx436hYXC\/A20x0Ni2ilRugkMNDTiBKE\/EzSARi7cReFuTQjbrdjHEGHIihwyZd3YeK5lPnkdrxeT6PCSLu7JyFk69aX3craQx736WpD6VVs99IJc9WiHFvhYpXgBl5MlT2quGM4bPgz0F9RaB2Kmnd8b\/1W4Z6l8NqgcIk+zuHsCRkLUXS8IzU+OMFAfuUSMqGZr7Ji0+XnY0unV61LJYzcwm1rRciGUaTwVzKiuyP2aea7++e21OfNMProqmKREhU\/uWKpMyLb3zfBverTwDP3IBkkOaZK1Z7MAFrEX0I7UaJEKD2BNA4ii6R6YCz3t92Yo2hxl812TinotG1fA+M7tmUlD42rKna8vADmAWtFmWOFzRWm2El28jbGuFIzHqtN2bYKWxm5un47UCy4E+3udsf\/GzJ\/g5BYt+ZKnudqJmA8W\/+ANs\/ttxcT5mpC27W3CrPoARb6dufPpLXUL4BZXgsP7\/r1KxCCt1XRs1hmIgF9dHOvhztjmplrBUGJBlES67ZZUtKw7wPcUlwSWovHuynrsKx43h9L0DURllmapPB84koMoTxxoTS2EJEGTNto40CWL5tT\/ekTMYPz5tCPoTg3j7XXVhL+AFxmyXVbDARlCodNYuX53\/myF0RxiYdmQpH1+Xtr3ZEaxW9\/5zalzh9pM51wDXvy\/WVtVJYSdybn3R4aHJ3E\/DMtU8rH8HBW6ojufuV+HLL0zFmXFvmj7mgFPv1Anyc92EftdoueUC9P4byp7K2f3I4W+pyT8IDbgbRrAaK5x06KTGKjGv1b42VaDBRvbC6fq3uNaCQHl79wbIaB2Rpy2\/C1mn6n2OIdkqgM5nivvfUdYFB1M8XMFidd3BaNKj9xgBiqyKdiCI2B70bbZ+ehpulXk1a9tN3Xk2Z\/DP6Dzz\/wbn+3iiKhnHAcakZAVCHSiC8jZ1a\/6ZLHBo0gmc8SkHyNoG1+4zuOAJfLjKzjyNqSUQ4NhZRSAx69vkitGs4nQBQ7LMcg\/O1GSYdWKtZuotTcTjq3Y+51t63ecznaE0hxfzJHCC9KRVbk7pNfJL3shEhFr1A9HrFY\/vqjtRVfkbWBh\/d2+n2xZr8WPWXMOGUa9txddx\/ne5AQqHypjMG3H+6z0eQClCiWbCYEknZdLhgZ\/bqdWUzDENd4cHqEIYp511gRQNY3\/uDoqQ42zm6PYEyjAUo0+fsiq4ETMyYJkR3Qkz2h6VoolCxlc+aBpLimolOFpOfgcE=","iv":"dab1c045c0a3af07733126326a3b3ba0","s":"185d2ea40e00d740"}