Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
Triggered email click-throughs 122pc higher than business as usual: Epsilon
Posted By Rachel Lamb On In Featured,Internet,News | No 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","iv":"74e609c046b7b5227c4d90160be402f8","s":"6764d71777b56310"}