Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
Triggered email click-throughs 122pc higher than business as usual: Epsilon
Posted ByRachel LambOn In Featured,Internet,News | No 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","iv":"8220e6c34bc57455baffc67fb3d6cca1","s":"c2f97e6b2373da05"}