Triggered emails see 96pc more opens than regular campaigns: study
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"30d4a66679455251f8d208e190a18327","s":"5950b9f2714f542a"}
