Triggered emails see 96pc more opens than regular campaigns: study
Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"4273ea314a64fa01d710d8b0ce216341","s":"82213ec323836682"}