Triggered emails see 96pc more opens than regular campaigns: study
Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"20bbec107985a5d364d052ede39d4591","s":"d07c1327cdf93453"}
