Triggered emails see 96pc more opens than regular campaigns: study
Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"06d129ef462153f1b34ee6e4b0c6b647","s":"5adc06b8aacea116"}
