Triggered emails see 96pc more opens than regular campaigns: study
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"70a46ffcb3b3f1233180ebb2a0338f4e","s":"9a87f3f9735281f9"}
