Triggered emails see 96pc more opens than regular campaigns: study
Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"ec18d9526767f67cc889bc3745ac4944","s":"2024232df37c941b"}