Triggered emails see 96pc more opens than regular campaigns: study
Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"f12bbb6d0cc662e898d933a317ecac81","s":"4a04630c09173327"}