Triggered emails see 96pc more opens than regular campaigns: study
Posted ByTricia CarrOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"978ac07799b41268c0b00fe8f27e3aae","s":"4c3a2da533e2c0a6"}
