Two key considerations for a successful social + mobile strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"95e866aae90e91ed3833fd04f9efb4a6","s":"ef9515997fc97ba3"}
