Comments on: Ultra-high-net-worth individuals are both consumer and influencer https://www.luxurydaily.com/ultra-high-net-worth-individuals-are-both-consumer-and-influencer/ The news leader in luxury Wed, 26 Apr 2023 15:22:21 +0000 hourly 1 https://wordpress.org/?v=4.7.3 By: Lynn Raynault https://www.luxurydaily.com/ultra-high-net-worth-individuals-are-both-consumer-and-influencer/comment-page-1/#comment-7451601851686090996 Thu, 18 Jan 2018 12:14:59 +0000 https://www.luxurydaily.com/?p=227601#comment-7451601851686090996 Sounds like this was an interesting panel and I am sorry I was in London and could not make it. The title of the panel seems to indicate the conversation would be more about the UHNW consumer however much of what seems to have been discussed are publishing platforms that these folks are often immune to.

David Arnold got it right though and is spot on with the experience they provide connecting brands directly to individuals. Marketing to UHNW individuals is a one to one effort, each new client deserves a dedicated effort to understand them and for brands to connect with them as individuals and not as a broad segment.

The effort Mr. Arnold put in for his event has a dual effect of creating happy advertising clients (who can see tangible results) as well as building a loyal following of readers who know that Robb Report understand what they need and how they want to be treated.

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