Understanding segmented consumer types critical to brand growth: Euromonitor
Posted ByNora HoweOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"caea856d2747f942bca240403cf81e9c","s":"d7035cbee2baa8bb"}