Understanding segmented consumer types critical to brand growth: Euromonitor
Posted ByNora HoweOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"a4bbef04eeb3a34b6759e7dcac87023e","s":"6293241f162ea028"}