Understanding segmented consumer types critical to brand growth: Euromonitor
Posted ByNora HoweOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"229d6efbfea2e9cd9aefe12f17067477","s":"3b221d6dce8fd14b"}