Understanding the potential of in-store mobile media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"eb6f08459d3424975ee250ba7565a44c","s":"bed879e453ca2433"}
