A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
Understanding the power of luxury’s iconic products
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
{"ct":"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","iv":"abf2ac7f95cbbcbf47d560c6730ce99c","s":"6e549b6c165a01fe"}