A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
Understanding the power of luxury’s iconic products
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"ecfdb7bfa10b2de8d6bbc33db1d82013","s":"e1d63238534b6e18"}