A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
Understanding the power of luxury’s iconic products
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
{"ct":"J0vTUozzs0jeUUEMZf0OcAqoCC0pnISVzTXN9IKWd1fCJPTlYTzafLYAcZvw374zOUZhvr8ZIbIq9iolLIDcoFHC8D4NCrJOwLa3PPdMal2uuvS+R9DuuYrc7Q48E8zXayU5HP44XdIChfp9sBra48RkO55YdWEoIIpxrzG1kb81bTuBCpodyRRdLXajQvl6eovpzHHNqZMuxiA2ZSNQBgrKX\/kyjsFNa\/B1c5jNMVXKezNbq7I4lBl5JzNnefXBsdu0c3rYbS0ufSzpgrpwYQrtkrXWstPzUZtV9Db7KT6IVJT1oti4aPhWe1ff\/UqNTU5lrFe3lRZYrz5msQRXMWSu3FD6lmNs3pbIyaLYmPFYvBJQwWwWEewZyQICEVuntwBsRuVGygROVTOKV08Gb4+zRgE6XiFgTHsRV9N3hb5OIk44SyGGL69rAELHTzCj54ZumZomiHWy\/WEvcNwa1uLfw\/3gl8nPGjci9T1sQODlxDkz9EeNb645oiaJSWOh6286C6uJkRUvz3K7WmOz1HT3o4bh4o8z3OooylGCAhXN60XN+IccN7Hc3v85bqXEdH5NrlAqpEKDLrtWRuvOjAAyKX07cK89bRL6\/7jkraa73gdrdO4HtXRhGjpggD7api40o5\/P4v7Si51xGa6yFmwGtl8X4nv3H9DqiTQP6vDij273sSb43RXsMO\/4EMhtGIlUoLgNT0pDKVCnPLnYXpLEZPah33Rlg6N1gz1F+HisSZonwGFkcy7SNS22KEOK6MfpsoZFQZ+gZQBZrv4Mk2LAsQBc5EbP\/exLzzwpa+GK+de42tac8L1P3YBxVH8X6hQfwgqMsHk18CIbRG1zH9EtxCvZlW6XAOMnKfqPUlocu6R4ii\/cP33kpS6SgtJjdBc5yQhXgULMqcO15SFic3tFZLqSJovaqN4okuRiGJGQDOM9ak4v9oNRNDyGG+pgdBE14HmX2uzwjrSonH9CvWkGvKbleiFjMlkQ+rFA23izMeqviZlDJ\/aYVUz+A2+8yQFg8mKxCZXldUacvygLsikvO75mOzXrmMMBHlfsz2Oh5d6IckTNlouVqJMX9gcPz6lP1Oa6Au\/PkkYW3gC+IQlYQdqD3XzJeNobswyS9SZsF14\/jFoHQNYnxceeRlU5RYaG85BYKc2CI2GbhxY6bAOjoZS3Cu4ZXqTW9+10nsyMqsJCpJNAKJmfJIL6wBq7YPXxgVyQV05T2NoXicoDrBvBB18J9xBla6ZosD8br2U84DOAQKZ7CIOf+EeyC97Bs6ylE8tYjLuxXY67SmkLtgQmOpgzbxT6q88y78KWBshnsrXPWtzE2Iw7fiHznTzZbWYorvAOQplea6YQOeSKYExv14wu6HF1BRYhmU1IKPRcijqHSCDuvtlmJPWbN9w3cfGYoVHRfSTylV755RV98QOBHcaPui3Y+jQcJVMcntMmJ9zkBQ\/icKz+VylcxDhB5jApq13VZDb6XktB4QcHC4WmcN9c8jRh6wpgCvZBD0pZQSr6KTWif4AUebHCJtsAfoEfS0vg10Ad+V+ow0Uuh9SgJ2nxgX59MDqVOElwk07y5JL\/roVBF2xztjxfaQF9g53xKM2e5ns\/pjoUWkmirjr+YhTE0bKACrcD25915PTeJzKpDk7ObN3wvDQhXs0W9Kwc3d7fKbW1efzma1iYBSMcegIlLUsFOz+AL9386m8AHRetc4ctp3eOC6z6bLIUk5b5mVNPGp28xvthlEw5sVnYJjg+4zRWnTWy3cap1NAlEvYHV6cfni2u+jZN4QGto8fU5zgkIQWAGk+ogxjTygv3jKTJPtGMxvLDwX4oGsYfDq97EQDiGIglAzlgKjylB1PMcnU9XDGhoOumyxLw1LviTv5Hx\/LedB2qvXW0BPguGi0mR71wujw3BTRUz+nTJYQLbEvyRnLRcMasohboTd2LvgPj8iqdiaMoi4YNAyhrZBIUZ8xZMXOJdwsB94h\/PiNTBnBM56tDd382MdPQGaTGqQ6+I5Vcb+DZHH3keEOS+ylZWcPOJ198Y7X4Y+GnJk7LXzYiaH6FyhvpwAI6zT1HdAAq02wibanxkdlhKehk06F1ytU5KSg6PXugJ6iHi1whtXIN8WghX\/QIstWfFKzrIzzAjvttU5T1BSvwrMufSHUP4mtfYiHcjhD1K6BG4fPhZmNdxJeOKdqF6sFBQ3oh\/i5WxE0Ln1RKIczsimzDX\/x0r\/1gIxc0\/xOYoE5xWoEoJegJhg4q28D4S4AVTFRPDMKIoxSJFV1AmGoacUVbj4levSmr1J\/KVFWRcGGkhiSgLO6heQxkwPD3YabKtfJorpzvKMvuCmp6G954atj0I9p6Ymj2nas55WoHlo8Du27qsSN505WVUlYZDflQPGvjMyKVick1Qt\/wkrbmhBo1aqBHVcNMlqAaxajuSBraEOMvLUNMq\/vchg1jt9SCxUD9wwTr6YCBLXpLqFbBbHx0aaDPR0bCSPpW8\/nGEZVzBDtQarYwU9k25VEImKam87lmFLkFFs1w+7emwM0+obs9SWrXWxb6rqSebNmA9GPfN1MljTHj3AY\/aQ9LpsTVXQ0SJK+vHwtrtY\/Q3Q+b\/i1Esa\/zEgfrCBew41Hr+bLbBu3kmlsJp4r1e1Hz8EJ30c2ki0f3c6VZV+fLh+Knspt1QuLYyCHwZV2AU4SFSlMUi+Zr1qmL17UtVS61gUaOKabm8SuY2tIXmDi36tsN5Spc+3g0NQUzLPNriI9szOogXOolNRcNamCqGq1uVpP6Cdm1xkPzA9vbZ+wNiHyyoZxy3XxBgroaWGdvQFwb3UADsKu605I4tSxeeyjBYOW9YAoi7ULNQAJTPf0diJcpM3mTJ70BRmoLimJ2+PhcZuihpTZEWkWEiNV8lksoDIsr6y6r9C+dQTFwRZp0GwgLDIH8SNKJ5vDCCxu8816WBMBQ7VTEakDyDLv4We3X7f9ScNzxzGl6E29StxA3y9mUcZ8TBh97aisaZnCn9ZmTm1XH8\/FrgGNR5FdeEesdx16F3WITAlvMwtO\/OTWr9ZivhDgYJSmTeXNNrLYw5P4LOwjmawy5Jj8CBHI7WH7v7j8j\/rR+t9Ly5xORCgS9HTjT\/PIICr6dVRDeEBSLMwY\/EYbLvqPQG4bYqmTTAJPAAFJ04vDRhfYZlJnDPaFHY\/rDg+AbsysY5+ViddJpQsC5PjoOhtzzNsK+Xse6SLrbqhmTV8vYT466EqL48rya7TOtcLOSb\/In60YokpZNN1pG8Qaouu\/nWqtAOcI8W4zpr2UXCPIkHeDmatIRLCDxfUmRqg5ewLmPNinyGMB0T3Xs4zUNw7SXSEps4NSz2676ANgpJoRVjXfosg79HVmBzxTjU0iODRgF53ghDwuCdyUsAd7hoBJ7RBsOrK18op5ib2lQ1DQGaRTj6zb0eDu7DQwucQ86mBIVuC32UIWfttO+v+FEQhXwx9DKMvKtgUr4Nr3Uwxarwik72aed5R7GfUFU1AO8\/YObImaWtzYqM4\/sFE3MJ\/s2m\/volPZWFwrn0p8m904\/1FXpKfE8Blip\/BtFsnG6UZui12iQp6THCZSwWPr+hKISwBUd6LgCS\/mqW52evzO+lLrtCsI+M+X0inmspPuJdJwfmXGGHRuvFsuFsw3v9+VmpzvIHYT06LxGRyaeDT5S9\/wuPVRUGRYz3JRuYzPuGygOBnzX7hO\/boYdUP+F9ZYEb12fbORb4oyRkGlr9Ykl4o2vCiTBD\/euO8irDswkvCXDR43jdfKB7z7uZ82iqlisjMEHgM9Pd5JhGEG8irVVORzL+yxBL13Wx+tox+Wyf3VXswlJhmOZu\/ZQGvMGkLTKkQueKP+oa05gmXuS+lZo2WwPpm56Uko\/LWnBx8fhPjsdCfPpwx3N5X+kiq86JMc1WJ\/vVEjZVAcOi8\/WxrCTmZYdlkzbgw+AG6yeKglVt\/+mo7FwFkD9txP0ILjW1zHrGYmhp63Yx+nUX8yjF8du0svATyB20vdopTyPk+AabNZVz0+TdGRzzWpP+gvD4vOb2FHHjPD7ApslBkXek\/Z83i8chgob368MZeoqH943JVB2nDQoIdlEt+Vk\/4oSpiRD\/EC\/RXH4bxNVdpT73iePtvTSUSFx5zDGVh9R2Tnd8dF9m+Zx9OrRVs3Aba\/lXoeIB+9CSw49IAcqJb3KTnJE\/HKVpCDLm238O8qFZrv\/o+JloPoPzBPP0tYiOBD0LAbD37kRCjojICotM5oyB2\/RWOtKf\/atGQVeJWThXUT1RdTH1ik6RoMeMXfDdY7AAP1H6hu2i5UneiUD+047hg34ani7TyVYW9q6KolJV+EB2YYQWEJqF8C6LVRXUXdke0hV3suTmWPCQt9x9d2\/G2uSguaqo5mqNnGYTvwLGwLwoKOgbr2hvK0z7cP3fPpgkwNIJ1+RLjbUNpF6yce6ZybBJ7mri9clx6O7TlNrSvsMpmPBj551AR0lsv\/Z42jxxOw9I8MzCJVw9pexUUggXx0QA7g7MEWrlM1BxNm\/QJ+3oP9Yf439g02dR5EyMollKIMbAoGsMXrssvfaL\/sTo7X\/FGkdpDx1uJcnGE421nFttyo2HR+vbFz4Wfcw0jF74N6M8lQyWWlxzJn2dZYTqRBP5nj0fRgR8DWTwMJfeN2OKYHbyaDeRXyAYhTacu5TedSSvBGQxtyjkCph1chbc6eCLKPaIi0fbSANAgq8CiDlsp+kpHAyTKKoeoDoYYUaL3cI4nRnlbn+h\/IIdQceODlfgQD4bXOcSyqPXeCaewk4L21PubbczWz1MVX7\/0u\/iZq+ss4EFyiAdoIYBaVQ0yd7eoe3kNTZ1YMTGaW0HyOJHTz32XwVoR5xMo9og6QHdT+a+DxW4p2fW0enxNrNZKe9BVBSHnQIEVPh0ptpniyu03ZTLaPBGNhCBh2m6pY\/q0j2FDgVQiN0M+uB0bq5FW9D0fGclC3UtZNnN4+riZ6hf6CRYLM94TXe4hkSIdCl2TdpwdYA\/ML\/AckJ+pHA1YHC4bMF+2UUWi2Om45xUMyfROZGpBSPMvmNiLeaYnS7eSPZZ7Ce5rImEdQq9PYWGaxo2F0vsE7GQkhuIlKB23++P3GVZQ6pkxDck9Rp93IYplPxcJG60e\/aAg6sw33JTbWPu0V53k7sx32KfbWQc7WC3gmc5xAVnzeNAyTB1Ql3r3paNacGm78eASdJeJ24cPTN09d\/yZctmwP2PfcNnQ\/KUa0rpDmq8Rfugr2n0QV8vR5p6YTrW\/pkXa+ie5c5Ccdgi51O+GCzlYnzvfjVIIhQdUqiqYV++WhiUsbtdXN\/0B3oXhbBTxAjgfoZSf57bywULx+8ecw\/n8mJbJqGfeht\/NdF5lECJoygtvtBvUhKmxqVqAJ0ZXV4yIPlZpodt0kiZ3hkuYPZCeGFUo\/9ny+yR10yzXqZrXFZOTAKzI+zeROrpea3DlvytNCJqoGTHpJz5e19\/fRds+FX1DI53JfhWxbLAdYifJNP33QnR1DzfbIvOz6lY16X6JONa4veWl8qyaLqrUH6+PBBXy6Nf0FLvjarxoKf6+hpFpzFMHov6KHwHodjYUVWc5uFFqXNFCs6zWYrb7x2Lq6O1TaRoMMD+t4WJVmGDJkqAWDL4QG8M2M7kFitwYzkkJX\/Dra315twWpkts1CbGj9vHk91i01Yx7KmICR7m6jZEDucC+SKYwKnK+DoCTfcCl3eqbKmHrC0HEmRTEP6lT6XnpeaHOab14oMdxBCLRQK3YlzzMImT1J9aokncATSbETBxD8sIzXqiB3FsrBrK+M1wX9EuaYKNop\/uZkjpDkCslC1fTzxabd+7iyh1yJI\/1asW2LOWiAWAGtZVrIjK7cwm9rC7\/2V4jIJSIp0qKWnBB9rBQOx3p1\/JNFIiITJ8yXgcwT4LrT9QtPOwrvlRx0eQd4OI6OG\/zZIEA5Igjkwv8tKEyV09qWIZctHlKDuCaLmzW3SavKpVVqA56\/WaxwHrlFKJ0Fjvwjxcq3Ucjo68E58rBAmPXqFqj5F\/9aQptKP9l2KIHySMUK6GdniK62Axf8flzGWot\/jetm6xVNqWaKoGnxBdQ98z7HS6LHRDwizbCDvMRmKLXNEfuUF5ga\/QA8G+yjNRElx61pk8E1xvw9+Pb9u5Yb1coxa0BCtRSQrD16RJCVA1Is1s+6FWOzTKB7hai9QYMCuZp46\/MRSv\/UNBU7DB9LH40q4NVbyIDUkKcxwBEn3ilKRfFe\/dSiI41vC9LyEBf\/YtvboLEimoWI7iuQFxFeW43P4AGt767lciHimeIZW6U1KTlRkWkFVHg67CNgQXET9Y5TPLexqGL+Ikqopc9XH5L1yDEBS6y3HuOFvKSl4H+1\/BzYmO17y7gLEfMudUSruUFnkcZwtxJj7hdHCTT+EnlXRxVb+eBd0+E60qBNXgLgiV6JObtC8ss4dDvpv7+ZsDWGVHZZKirHnkdmAb2P6AJG8doJ3xRp+5BPDAZL2C+OTImq9Li56FFfNNgY4Qnk9YTm6XDhF6umLCApK\/0e8bU0M0W9hMi58uG5NQfLkRnv1KoMnu3Ru3Gv1m2cj8t0NfS02SxT7SS6TOvM8FZ3zq5FBxJxI9z7RqTjXBrNYHhVtNX7qXRIhsmNpG0jCP0z26Uv5yB\/QNtLEa3N\/PeHYQSSCeksvF06u58Ukltx7xa6eTS\/b7uKEfNKAVaqr+Cn5V7Uw2U1XKDP\/D1qkXyp0nGER+SbhcVSrhYw0KOKRn4TP66xahXIWQ9laEwtYfolIu6eEi0ZkQix2O34jnLcOjGIymYQNbiUhxmgF1Jp72fEuiI8bep6TldNTEBpLLydZJLKdCSOfzBN3Fvpl6kz7RlU81GnZ+KaHjEsrojCIVCpMf9KJRh2FLzisVqLCK9K+jw0biS0r7pjhybGJ7hHOE8mlIv69yWvpRtpCvExtx9\/5ai176R9qkoCevtRaZXR8hTyDuBUvOKfEiLArHJ3Uml\/IefJhCFuvQN8eEGtyfD2En7NLbe1NzH9OLPScUtmZGT+cz+PJCVF0ULqE57jEcKBPOQu40yr+L2bJYIEFdO92RIsgtSQpnYHFil6vsmUxPdl6hqjsPhGZ0uMv","iv":"1c1aa38b1deb4b0fcf53f366e92ba20f","s":"3b5a2c3c0aff58dd"}