A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
Understanding the power of luxury’s iconic products
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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eaDSBVr7uliFahbOE9MX\/i+RrnDE9oQE2LtDxQBEXY2RpWLtoPnBPf96+RjpeIWVVj1kHUVwlajW2mo7yHQH\/g7isUYr24trHW96v8rufoa1cs57h1NrJrHvXrJmBd00qQJZzNgpKwXa7pG+KD2krOtmhM9m6kgj0kTo5tk7UA2GlXhjENbu8AHDTKpEyH0nVJvYruqvuxb3VnkYggW3l54HOK3BeXfUH6pfVKbtpdM+2o9Bnd+PV2hgzeGVTU7Grs8G2x25XfTSyJi853WBiI3GX+JJ+QHJ0lr2mTymtYnASY1c1uKejJPqmwo1QMSvRX+V83+tOj76rksqxOEslpRB8npSUSC4OT\/0rM+RXVs18DM3a\/VK2OA8++c2nhL0PlWE8coK0g55KwBeku97BHN4Xra8kult94wFaoTC0pTOrmJUm1p9DnzpW0ryfCYSmU2x8w148ahWypHc9XuvS3d6ikl\/FBYkKPQp2JKjgck4hn2ym7wD0tUTITuz9wToHuAyKiBrHuaRlonfDnzzAkiwyN2kHIikvxSXvsg+7eTIYkfxlhynPH8v9UxroGhCeMSBAK98LcWZ7c2686tYhynftuFGOyRGU7gFH32TdbKNezfYIVnmh3uxrXrisIameySBUZUi\/hq+x9ty5ZKNROQN+aOL\/e1ZAz63Xwr0GbZ9JCWXpERwsTsoj2mTSruE3nGnJjhaQ9rwNxv61gP3zimDzvV6gS\/7hsVyeTsMBKZcVXoxl7fWjAFxqHMSX5eSmNmXzV+IJdFAgWtmHyQeYLq9\/d+WnjrhsrWY1s6s2eEnQvDhzjgWbJ6fVtXHHHHENMoS4fGabSo9kp00ycISe39ejsQJiB6GkIW0dpfi1bsSQaJ5GP8rIa7saQgJsKSuKQV8Dx7ZUz2RnVbl2lTR1hYJdsDhRbstvvnaS28Ho92mktPt+pxM07e1b486DeLC0OX19+\/Gu1P1OoEUEu7bulqufPOnBcj3POV\/HqO8d6dTKz94RP6Q8z8Fh5itb+li2ybrNCnhhYOM6LSufc\/UFQd1ZgAK7ehC3ktr8rD6zcUvTRuRnalXnxlgTjC6vGdccqw9\/dmoiOKg1zuOLb9hJQ\/wRsPEao+H063MhLw+UGsUtpfj1TYU4+hIy9c3zMTLcqCYMbamNLleMDDbTHHMSAz05ebPw9tqJkEMQB4x3EJ5iwbOsasd2BNEHZKYWFNMcPJexuljKWNJOmZm8Fq+3LoTFJY9PxHvljx42oIRaRrXc9emKyPev+vrz\/VeBhLMPjRzYuisesFtKxbV9hRxApEBHIjDo054ReAg0bhFZwQSIDEz3UWSlxN9fuZmxb\/v4qXd9IYLJCwxZ765TExxYf8CP6Y9PW3KEthKEU8StrAXw6gNPCHM6lTJ6U+9KEl8XztzTE\/zNHfr9SONPMU6oJn7H0JqeJTFg43RP2slpVnFlTKHJkjwzvYYmf9fzR0BGBUKR8do\/EZGtpKZoM9A\/bTTCJy3HLrvqSYeJwhnESI4l+nePydKSukgQzhcddG4hQAq6pczxhyM0dCjwru6PxVD84Q+UJ3wEL97OyexegMvL55vL668\/7mHXbQugZtfnM7SPSyKG7ZW2US0XF0hMZLJxfNcJhYaEC2A2\/z2gDfJzKoCR9Rsl8I65kFu\/EXKjJLKz9f8XU+0qmC4LhlGwAgjOFMRmdya2TL7+y6IgW7r3PXGz7tjS+NqrERC4M3MkCeS9lKSQLh8uu3Vzs6b2AsjknYLIuKtRAZoGaWyRH2mb6\/sK9cIwhtm73qnWfdeHX2LAzrQkyqp0+6SZzxn5rlAtM1KhSKoTapljQqFn8D07aeIE4ydecQ2RIBX3K5DwJOgH9J8gBV8lv2Z1bx9+ZsO\/bjNqdEAs9KGNCOHtCj8h+cYHfX2ne+dBvVmAUVd+SjITxp+ifMZDOfzQkgbExZGrs2PvVyTPmZGXMUmK5hun5uaX9h6hk4X+I0Q15cnBvpF8mEK57h3qELJRZvVKGoqqTYFp3EnLO4oLTScbx1X0S7e87vwNl6GFea7E5S3pQTTB+HwMmTgPZ9ZmIKVf8JOG31YTldeGYOMRtlUXQRxBWKTy5SAUT5kgaBCheGIYQqB4NblYVVe56MXZ+jrAzCbwQDfrlY+bEar3q34ZNH67OXi5baPZry0WXtuXxNmje","iv":"9b1267097797293dd64575bbbe1a2d9c","s":"a7cbccc6f8df59d4"}