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Understanding the power of luxury’s iconic products

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock

 

By Erwan Rambourg