Unlocking mobile programmatic’s potential
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7d29ec630eff29c0aa670eac5e3db37c","s":"103ce440ff52f205"}
Ocean Fine is senior director of agency and strategic partnerships at Factual