Unlocking mobile programmatic’s potential
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"dUHF6u+CD8SMMS3k07CYkiYzd7Bn9a6Kr9xJPPWakG8eolJ+MESAJDftB3y6K39Xn21hlM1FvCdcZLqc9OnhW6usoc7EUsKng31WQIw5OP4QQtNHcrlFvGyfCLlqzyjAaFmrTzWQsSv+CX7zRKIVIf8SCJhnmo+Qq+RdPflYTkk02OHXRAcibRgm4jcD3WsI5dWCWjielaYBwTyKYky54eIe8Bo6th8GcadbyKN78LoCaCHNSGajvuoBEmYZVBSpwoRA4xQJj87nzS05YMBKGefKWGPNBOlky9zw374tBMvc4V8gYrJk\/9DSCmj1oqgZT1HSh0gUffPJKxPIQ+e0umV4sNCbIrU8BkdDgFr5\/SUUcod4JqwAdhBuGq2WnhetEH5m97IooHkFp5XOS42H2CBVUPslzHu9CQGUWt8jON69\/MRyhKTyUcgHDn\/8UHCbEWy6rDCeeMWp6lRl9fAVmKA23E60tdpRpyBUOEee\/dUizUu1iWNatrxxi1s\/9EG\/hh1R4eXM6DT1hNfZHwFkXzI8mrj9W5UvxNKRhUNm5KxsQQCvmsE7JHzdYZl5qqshsGehETTIIkYEnr9YiEmUtb\/nCEoy3X5TB\/Zk\/\/UDjKkGoLlVPR5VyiADXD4X9y7WwJUE2cD09r5tjTBZjk+yF4vL97DtcRpGd0SHJyHK3C70yCbgxu7L+pJSpqvH\/1qdxgr5+on4Kzsn+2CEFDORkJ3Bhqe0AfNZ4Va4fOfYnDOEL4n+hRgLB7RcLPE7LB+KlLSacH3cMhfvKfo66hBymu0++1CCMmM8H5geOFxdg4ydroi\/b6Zr3Mkikxi+FRkozzJrthEyYQHNtgOCraS69fcN83J9o+5JPmf\/O6ujXDfH+++3D943Ez\/SNeqzeNZjwZ8+ZxWrdghtT9P16cMs6yUmtnvSoFl5+RtR6oZsXKrSMXD3Hy+\/xVc+O44MmM8SF0XpXs6UrgSxEJZfbphbx7OirNpoU91EBbAuugMf5MOHNhtRSgW+gjXu0N5KCdylbu0W1SbVCqty42YzLTT318tIHegnYF2D6PCKJHh0V3+kjc6CJgas7Mqc6a6J7TtyI4+GJGpNBUHq2f9H+k6d4ui+MHUON8hRcktSTVed+bFCk1TYmF\/l2rwgIqmaknfiKM9hZrmUZitsZ1q2kyLqaiIJ+1NBFLoa2AQcTorWQBnmhTchxM\/IPCyJv8+\/XLI97JOUH3SKDRRI6hNKkUiqi9QgGhux82MmnwhX8t+UlwJbVTy7WGojpaj\/oE4cOeIPoB3AdK3YfwBfWz3UnwscE563qYKWd+rASOxlWPy7\/tIqQ+o1cTyAB9hDHjIM7uT6qcB\/uMjakPmtPNMmVdZc6pRLJyPtrjPly+su+cPsJd09N6Iw5kafkl43tb0Cc9ryEMX64O7s2PU9VoOgHu\/BlEL\/4Hy1SdnG4W0wuNsZuQMg0Wo\/OGedvU6\/m5kFr9Pjt+6UKz5kpjpi+UvOnncb+6upQYS11DYI2VRLTL4DxlN4eYkNaly3mrY6pDpS9qkdUVWY2q3UvsF6Y4y9kjPIl+PReUqXknlTzfDVBI\/Gk39OGywpvZq5xubM9o64eE7kR8kcsugtXugT0W29wCzBAW74JEpZoBV0DkHF88Pm\/FH\/kbPH4WFJSUdGaEyDOgJl4\/lDFIEVzN4crDOSxOO7dkuhvaxkP8lovPVBTSr4qY1byybQntGxLVLs7x9FSUsi2dKbi2H2octWJ75Jo6W0dDm7ZLIk1FVbTYrmSjjGDUERqZITpXA6VEUWsrteJVXQd96Y88N+OhbltQSmMMMFVqA4zu6HDFNxhRxvWnpOrE3BQJcegYnTWQ5Ff7uwdL9GXBENWKgzoP8JKgcJ+7pGWGp+gGMO5V97glP\/BHg2uaisq4cTpgIcSNaItJ2ZDgcpihumZUqbGlzXQ6F2G9naCitnBtYO4Kl6045UaUa\/0ffw\/NGKJKNvN8wQoElcX7xa5OThdKFnjtz6rYAsXhck4XUWUIvUwIWFzndSdFtImGtXtUFa0ivV97DlixhBvtFpIPoG2YhPnwElVLcXp\/B5kpchm\/gRd+CMxyv\/n2R\/ZEvomUiYyHl5Or408sSRWlpdbyfTZVNROf7nNUwHhFaqXlbZtCTdmqsFE3U0DtQ2wYkUHwkhzwhnbg5s76MUszKlpJdVPd6+HgSoXm\/PsoD4NwJtIb5Pek6IjXTqLIfTFTpW9LXVbDser3KPQPuOSs\/\/tDS5qtA2rsq72DnUVWbWxTsVonEOusub7FSd4aytfjHSDBTZf\/4ppt5Hp1zLeE+v7m8GwEiRmoHX211vuqJKk9hHnlSDuIagbmmsOFHPdq4Y3lcsQVVmJKZaP7OIpsbKBtnkNFLzUwYA11GH1TMUOjX9R2nL8gKeeMRNmv7oWaWawhNevr8yzVGE4X2WxoOSA4PkFBo\/BhWcfAEOyaQ0i+dp3jQMpUVvOsX5uE2ejZmsdHiRnqpgS7IKRPo4a5Mnn++9p2ayLRULeEBM7L\/ZR2xepyIzSgZw2xgJqr3siI0\/6oJWZ+R9hjabBYyAOxftudK2zSBu6ycryT2W28279pittpXDfsJ8KeYCy8m9DZp2M18D+9dk5KwUKhLZ9U4VMIAxT2H4YdWvRD\/a\/8520co035mE0BK+HXfUAZGMZ2yr5VQ6bk1HUSM8vjfAKcYgcwBpwu0Chs2NSEZ3Ly4iq\/Oy77m4L2AcIED7ERHsROvu\/MdahFbKZNVHVn9QFl4H8+M2Y0fPmhelQNySPH19WMEG326BWuBb8rx8RLoCLIbRKdUKmDc4zJyXiWhYk1wX\/v7ryCrnJuhnBjjPRWiolqz+0IxQ+UzQOQbnrfwPgkeEKlCBvyPtLJ2l5bWULxpqKeNGb31K5wobiwSW+MASKdC8UyqAX7MHjfBfzB4cbgH082p11OlF2sNuqVrpQJWCeKPf1oBtqojJRkkt+hzEMmSMdeM\/HwhhZUE1haUqMUkci7rW2mpIu9gwo0OG91eidSWLB63y0TLL8iRTX1HFwVqw3xbxTdR4bQrQbdSZPIKUrp190awlOiiuylx0NtFBYaI08EZFAQH9E3\/2JEaK\/cV0DkG6aBDDdzlM7E6AYBiE++q5HiKHadViRHO5fZNqCTmbuagVeyaA3K0ycANHqjP0PfZrYAEBAbm6L0QqgLNquWqBg97WfYIfXg9\/bBDCEPl+nTGHKy6PkeO8B\/CFXM6\/5dgrdvtk7TXuZwP26tv2HfSNYAVVEDxt1siFqVujo7hmLnGxg9R7Un+Q01SUHJUalBii0s4770UPs0jvMP1UoJYEsHA9L\/lM6CTLVQ7Yt+DQ5atPGSn0QHJwugCWIsE4THQlOj0dr7V+pMZBqjhgO7jxv02kRYXmVk06WjKeEnFyAIgd7t+sVCosVv0clyZcZTVXNDIohzbi1k5QOecIIC3meORbPh+Qs8VwfojDrC1YSa2UJAF473Ykb84xUeC+8CvreRC\/VCtL8QkZVzAzg7XMgpBfVq1j8oiPWfcDjZu46J+l5NLPnzyhx3CXLCAL79udgiwxVir6+ZV9ZZuRdONg58Re\/XvfEDfDNqm8\/gscG0bIb0gyLWRC+ZmKmWwIz1HUKQbcBTA7WbmrAehvMUMfYch7kBL9VrwMTBhG6rd54iIOQN348jTeY+N5koBGKkxqyXNIdmEovqjVlHUZ4TngeFgluGx9oC0yTcbcRPRMwhvpvoH+GF4YZLnvO3j2ttK6rC6yX2ms2C27r4teMYFvnngLgj\/2kzrwaCcC0fQlA49toWv8hlfwNtK87SQAxygQa7Q6fpWkJLdi+GqePvvT1V1k8FwT2BaAzoewJUykayKs1CTFglOA20mMEVNy5iScLiE365T0CRsBetMQ4yC7QElvKznyI9VpMNbcmtgkEeeAxFby5QojPjobis1nzuC9ipghzzHwRGWYrJrcaMcFnRMSEfuI1nyaOmyJT8E1eWFcZxli0I4oqtk641BvpW2MgdoWLe9FgLh6RoJW7h5rEpv7guBvisL6uPOYNWho6j5Oyrw41zRoH76WJTd1MYNsTQ+saCVafHxZ+MPNIJE\/jogBAf4r87tamXEgfL6YSlZrMf9jbItLsTsrX8AXE+r21+YkMESd0dHQZmGOd0HAjR6DMsK0VPl03ftgi6+n6VCx8mWB282qyxAN9UbXHGUFuOTEuYa59XH8EBhyZjefP576\/N2thcEvA7ONgg+dUadWNP7IXuMxvruR4j3kMhvLK2vMxKL8Sxzh6\/SQlUkWynXbo5lV+XUzLFGMzR521hgkN5ID9vVY\/kpqXtMkrwKxTGbXi5kcHYN8sp04qhoWgceGpl+mF6o5pka\/4dW5\/Wj2A40rGrXM23EhH738gJ96KSMabgqJgpBQVTcSH6Nv\/\/nFvYZeG0qVTG3X0gYyNOksy\/Ez3x1hv\/RNGOEnRQ0tk2hkhywaEezDvFecJfHebErm7hUHGW6LZACDQR5nfrK1ya9zlo9gIE49\/YDtgJP20hjtexGKFOcTOtRkrCbCSDIj7jCzZmhFOe9p7ns+Sxm7k09LuIgouLcQ1BheWp318RVPKcZWmZ1cUzJVK68Xm8a+KOIBoU9HBRoBqL9ddtQ1PbS0yu2Pwu1soKwlcQ842DEwFl\/JQ7TSM1RJrlLTfIE9j\/+q2i9wH5aLRcdCIlM+0BK5nYCRFPb2o5KRIW6POBf1QFyFvfP+km+Bx0Vqf2NZQr2BHZSMgqX9jZC8cqonOqDabdbMQmDsGKRKNiIOVl7h6osldyzGwlBRP\/1mK4c1ZRSNK7ADKX\/Yw84BZE71kV6kstFKiCENkEDOtMPk84xe5D\/dmnmoQ5WCNVMprM4ErstmYGEZG3+cUVMybw+dMWoJIn26qPTb8LZ2pVybqfGv2c\/vPt8MbtEPEd7qemi+SaGztNasdsctsET9g5PTgs\/GNH63oraacUMF5rhOaBgSozCSTbDlcTuCMLB1kBK2zTUIwbT4JgzQ9DJkfed9YuOrLVFrEBeHXT+Pgj03UkL8ESH1I6o2tLWUDgpn3eEV2CSMQ3I5jrF7D5HBB3sRlzHaH+TPeNVFe+1dc0+U0O9a6ndmgKbjPhuM+qVE8BaelfdTJLkuAfSv\/Ck1+E59pQnN1oYWjBoS31jaU5wjJlj7zvNaoQmWWQmB2L7A3aD774lPgROgZhaI5qWZqXC7jURPPGwjZ7Gd6FPK2ChP5MoIM78RgDCutWKc92DUk6bH3jr9q\/3Bv5hzmqDySy40Pk\/CBuc8zOjn\/\/\/6QE2jkCZejQW0Aarj+4F5WdzEZ7FTkW1C2QGY2TtBOuqlpMohypFrq\/ZG3796+6Spfuug2OpZHleUco\/H2tWYfMwQYvegd+rOJD2vPm8CYLFplCPkNvPF5vPZozcNcd7q4ZAtgdTf+rOyPSfB+m3fDIBotAPeWVR93bHvjJ4VnLsCqb8aDwvbso5RJYtlk8q70KzO7QVPM\/IEv4lGA\/yqemWKRDenj+cZ6R7PBFhTan6IFpWL17f4tFYEE01T1z3\/9KdTCLz7OzYtVUKWORoPIxohCqj3Wbqw1gDCc8zGkZLpI\/32LGAIkswgsevvqBOBRkONqXvS3KWbQHpQcUVhC8fcSJqKL9hYDsa2x0NeJR56UcsI0a7yo\/tG9vqjmfvdps8u7XOuWjvgnAGBdIHUi0cmuMbrSqpEZaNyKTHFJMyZiJ1XvEXSV4dzxi\/WgF8YruGTjfOSdnUxJ4XwNgmiEzZ6jDC4zql3dQ2wShAhWk8atKuTrMDL\/IiRkM9Y7KLeFhKPRVVPnKHbeS2w2dig7qNPdlv2veng48gAI21YePqmzzUs5dKFunOkM7Cj\/tpeJiBVZaitnYTAMu7snPQbEF4j8Lq+1PhN5TzESKFFhFn8Luti2yp5WZ+9d9duKyasSk8ofNMMKjeJHY5\/i9v2jjI6T67NincTRxDhw\/EZ7Em846x+yh8WCwDXwWDeS1WdsiaxueBra\/ckHL+PzNRAn4zRYYASnGX+q82FJpSK+GdEnViSGKR5R9fS1fk5eD9mJvYTxylXYzK4vD3XTTdl3uJ2Mi8UXR8zsvlW89z\/jlj1AI4RTqBl5xuBxzQMovdTa4GtehhdULj6CsqIFqGLYQH5bXrSrSfmgFJESwIX59gMtSimQVNQ+90tEj8IxMkBBsn0zi7XHtofxPaqtOPJ59W9E2DDoOkKlEbxuGzMFFKn2J63BseJpyQnczrdXeyeyYvHztNl6ECsrOTBP9EEYyT7axAYXS1xDO2h6AGNtoP8+GlLsIB4mUSIpRRB6lwMEUxCzyJRwojM\/s8mnBaV1g45Up8ZNU4sBkCD7Hi\/V\/alTO1f5QE62MdgaxH7sY7ed21XFrfK6RWTO1LgfZYSl4A1rEn0Jzn8JEhjwWUHZYNf48qFBuzXR3s3cA5euD9oLtoEN4oCvvFn+LuByhu16TKVU56P\/XkmNzmSa8eTmM6KdcNsC44GEGk5WlhvFngrdnljdVLzB48CY3i+qu9Q4Ht8fmDYWamQ7dFC7KTKiE2axp+DT76UcE\/kjyRawoQXF8Y4aTTyMeZCikypFVQp+0iasmMTvoSmk2yhdqqwpLdgb9umbhqa6TYuXjjCFO7TWQ1VEM8Dx+\/L5gZZH\/ggtCY5cKQv1gaASBAjqUQXwExmwrYn68AOS6+s8W8ToU8T5GxzuASccIZEkWLDN5rgYgUXLL1upnLVJJ8JiB1MTyoMkVBYskycObpffMsLCPwqSrhE\/LGSIbhxuoHjkmcZ61rJtfN54VMfLht3O097GicVpkgWjssyVB6JQY2ugI+5\/gWUYJZu9NVBkUo5jln1slH7y0NQJ9NiK0e8U3K1RILbM\/YIYl\/uG\/WxENWVmwkrCfh0FujkxpyTaIgIzlqsq1PRSQ60eWm\/KmHLLR\/s0unS38dpiIfcGURxABl654BgKEhiQx64fTlkU9wgPpD\/tUWD2+CEExrP9z\/BS8lCSHgXrrDZD\/aTHGldffbEvZHNQqQyr5Ir44msbSA+RhpAUFO0Hp+yKUjEPEbCc1+xcnJurKzh8Fn6HUtwBZv+2xx9KEO8Qvl80lndCegoCeERoA\/X4uAN1biapxDIrGwOXEQfM9d4iUH0uhBQKCVLxVStvOp9ZtouGxFTdkmVEray0fJhLx1HxBEn1ZYoI7cu\/yXKdcGJfVdy\/8zhcTbRCa30SC3AfjGRXotK9HZ8VDw\/5quDaJagUMGMlk\/gZ+g1dV4ZB0cL0RZ+7YoTpJrI\/756KiDU5mQsnMJ6MXFe3tRbrbn1m35GHBAJ02cxmSyI12x9ywbSCaXDFkeOJVYFwPU5R7IvXo\/GlaqSo5oHMWsTlFSgMwn\/uorjpWoxQpNaN\/uUF242UCBDC4sj1mOMPLfdanENauLAcuVyPA\/XpE7Kw9p8SBKRRKzEf44BbNSmearQoqjoRMswwUUsTNjJdPJBvIqrZPrqH1UoOe08HsFyuXP468taHD4ZuSpB2Cq5fdTQgf\/3tjPjJpNtTRQ8+yjD2ViSRAdiOHd1eyEVq4BDQ4xe9ltRm0qFIqFEYSZIiI1Gyq66yl8\/xyon9QEgja67faDW0yo7tPG5jVRlH5045zJN\/bV0Itq3Nk6S+dJheTGOuM3UTf5EKIYu7x2xO2BwV2324RLYxmFDBkb3og29Js8uu24clmfaIylk6Vy+9fGBysTiBUlwPB1uoLpvqVQ3NmgBurUQ2ZldUgOOq1l36fm3ecPHVCSlgKE+4AkE1dwzsU5E1S\/3k\/3cTBfyMO1dIanO2L5qCJOrMUbKy\/CHmMvFy7\/F2CNW2Eiji88FsfXIkEGGF4g9UVFwuOqNbNcVmVOjKdaq2l53TVQg1MyF\/pAJX7ReRjUPxN7Q5PHki5dtzsutuJTzuIhWpHyQ5zquKQOTxx8ikLsnB1j1kZuo4z50YJbKgt8RGpLkAsspQRDb3V6CplBzZgRLMsRV5Xyi9deEunMYO8p0DC\/0VyvosrRnKYZjYicK7\/z2JKy1e5p41IxXZYSGMcaB32OtQ7ipcN0XlN\/3URgY738SSEcmJ7G\/OniAlIvmBBsHfkIU20VrvRxWGzWsvFN8Rv38u\/J0zpKshm4zV72oQZPceaTnoMfvVcfA6Z3GmBFt9asTQcjW7X32SfPgrLgtnGtUWBAV+GIr9YOMHfjgRGpWAVvmmkdguutkz2mOwJ5DFpo91JjkwPUg2cALvmFhts6vwJf5IjsOKKqWnqle6dNVRCSZAM3Ug8leufG9c0K6VkxEksN42U4H\/hDndSAayT3Wuv6KabcAqzgVI++LKcAJ6xvNfjy2hTVN+gQgDhdXYRlplCmgFW+7GEN5CFqR8qMMYGplPBroQoABLBpBWgTRl0ZC+h+DytygXdXGLGJbSOuH3pJV9BotAKnXXGJHNBjKaueoYMYhWTpro2+HchkEP0wZiAgLX5oRnelz6eAFIw0BDW0pogMONsqyZBkD\/vt9uywcph4XikUPXXRt713wliEe3uPS9T16CmPimWGP7WPpcIMMfqvmX\/TGKFJmGQM3jkUH9Q556PSXhtYhcJVQDoPTnrf\/k3imKiBeB01xneIQl3HrBJUNbAiikX0r3P4+Aio14HCrBpwXVZqi2Tn+BJJ+fBG6qsB1Qc3rgCrA+eEmnXhArlTpvR5gPodYdUMJKl9Dp5ua3n\/qY\/aTvvgjR\/0WOEpwWdhUkIuODU6AQV3aEZIxQNG3vk1S8IUcYifJmt35CI6d3fFw5hn2IVyojevObOdkAEqHqcU9pj3LmkPxf6mI3YPxzFlmYD0CNZuqc9\/zvGceb68ibmBdX550fZgYLOkdIs3F5V91da9oGKqJhL8sTHJ9bzwBoI+kOMv5aQpPfKPBcoackYsPtGkH50bYz21qM++IYSGyGtOKFoQLisX7ecXCjy38IiCW20oFY5cY3i5pcluhfSomhKc5awyph6DdtSVeQ5K7OYILibkR9fv9GIe9lv601E4o4Oho5WAParqjV6fekmhQ7uf6jItMjj7QFjZ64dgGeCEvUcqvZZuW9oYL7x6lBDrAUuNC+FMD34gZp1OOmgbYJp7fjmQd5gRVI2+Aczah6ty6V6xxruGxki0nQ05l0qvhiKpWWYYI1VI+R7rU8901rv4HzlA=","iv":"7a605715fa9881a62e0219f0ea0ae42f","s":"97e2649089d517f7"}