Unlocking mobile programmatic’s potential
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"801ce5a8dd9539085259088ca5bd7d44","s":"1d96350377fd85b7"}
Ocean Fine is senior director of agency and strategic partnerships at Factual