Unlocking mobile programmatic’s potential
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"461255c8974e401e7d856c3e1c4b16da","s":"2510ca6c2fcfeaee"}
Ocean Fine is senior director of agency and strategic partnerships at Factual