Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"dcadd1afd47c0ad515c8859735fad4b9","s":"b6b9af7d462a50b9"}
Ocean Fine is senior director of agency and strategic partnerships at Factual