Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"9e57bcff8ffcae89902d0e8a55d48b08","s":"7d50002f76aa4954"}
Ocean Fine is senior director of agency and strategic partnerships at Factual