Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1ea86ebe4e0fbbe5489f8e0077d71989","s":"e8ccebe58d170553"}
Ocean Fine is senior director of agency and strategic partnerships at Factual