Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8a20fa113b0ad7e21dae354a5e09e960","s":"30c6c353e5d62a67"}
Ocean Fine is senior director of agency and strategic partnerships at Factual