Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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PPtm6COFKuiu8rE+ECpKXwRYvEfyVGyyxrmnZgJoE8P9wqMintbwRQRa+O8gayckGRQwcLGVAD6endDR1Awi+3dT6N4XL3YMMqC0DhqFymHT5Ru8V+Tih4uSc7tWZzu0x8yDAkIGs8sKlQmdgweU+yCfFIHyOF\/LNXBcRG+HCL7ySolQASvK3QMIEcKlh2TV64pn0Uzz5dVn5t1WKro9QeyAwTawBKdgSu1q3jI1bU2EheV1gnhqxL5xLZA4ulAvn4L1eDGF0WSEt9nLNKbwncTWHZVHiAL16cypwUT8dtuRr3enF+e+n1wz7sC7gH6kIy0J5TdBwC+bn++qnZRO748c7j1oF0u+A9dTarIrsosCHxeR8lGQu6i+MVgmIyPBFbOEXQCmvuLtkJi6c7aR9NwtIt2fC3wJWoUXZIuYag6QuqlU6+tz9gRjjXw2eAy6rl5b7hEfNU1L5kOTV2K2xWTmnYIM5hb0buRvOVcPyOrvmel4xsj\/LjetmQ5TNWsyI\/yn+cmhkJ5ZMzWZJPgE2R9FEDoBUKO8zQlX6xLTTBajb94WDyC1lBlM9hq1yYmMf04JdJ\/LvASNyLlBpASg+KyzFfVMVQebxD0dDEH\/Pu+zuBZWTwMEBkOUteass8CTOH8TywKkpYcQqunWAC20mQoPbB\/c9kV6kiTdYgjYUKGwrzlmYKliCeMNBuDAVl+5ZF45bQUqaIp6l+CbTh4uDyR4P1G2qQzcaGjyxYFGGoYo7yajU2fN\/LZR2Y6YJt7fWM1LTI8SS5y8IyMgPzqEw8BQWgagKYVtCSz4oLr4xwaZVtIYUuB5e8KjxClZomV0y5GQTagEwOKQebjDse\/O9J8lZlJQJZ1J6RnVU1s5slKbSGsKgvIMtE4yrQkO9Pu6VXF6DUlrUMuO5ATxzEzkjfUf0V5zfL1HaqQdWBJFIjtT9lNzypBlyPC2xYJW29dYrdZud0dybtMvPmrbnC\/vtXz\/1wdU6dA0hgCz0DHa2k\/8JYDZ2G2+zZzZa5TfNRWx1qgu1GUwd+yrtAJecFOXJxyCwpu2t2wi+geM1nWuV7lwr3Y4hLyvPVt+CbmvlQuK1vaJPKbJsrmuILulToqUufAlX5v9irOnbS\/16kX6aLXQT2MrrPA+Y2luk53hQ+DhbZQWkDzzXR\/d1yifMtQHzjhRdlAjGeuj9jfQtioVYrtRkNy8EQMP2T4pQrSABYVtPR4nHns8GUUmL6SQBbajjOhb8JWLL1FTDvWfkbqpnYJqUxlSkc\/kYa6Q\/uplv1IA5yXc\/An6n3oI2B60ch1J2HuvZOtr3O\/2S9kJGNL8xGpnxrelZlYkUg3xdlVWe3tZf5Wd+crj+fr4aqaV96Pp6jhIaMKNLeA7Tx86fwlJoGyKeQH4QrawY7dB\/0sUTp8yNgTUBzDjBGDuY9gXuAt\/LWFk8bzhDzWCX1J2mT3kWp0+gB6eBDCZgSN1fty4LDgWL\/uqXL\/czama\/MT\/wjTIavKWv9KHnSL1Iz4Ej+21WYnByRY6F05j\/EXywJOIidtveE4mDfV1vUiwOMQNeRijugKy48eatCfEIaZslg+HR+wRXdnkLZjUiiZZkDAc00rypXGHqedpGeSe5l8ybfQdMknxpLUAfBBklHCctRjt\/LwrwifeWIclp2QEaIQFKVJA7fEQBW76a04pIQafzKy3\/r3\/i6h1A\/\/ob+KxH\/3kt3+yAn7dygCtTjs6XRuYr3zr0YZteq1K4aj1UnxkdFG0vGGkdtiAXcq61tSGfL6pWvNnpj8Oyuzzw6s9Otdq\/iUFsxHGljAVwUxr\/P+w1II7IbQeqyqdj5iwReqv1YSOqRZG3L9c2wfFQEDhjTzQFqaRgBY21v1yV9M+ZNAjC2PYPrgA2tO+VP2+WVItudrEWN3ytAJwe6+q+OF07z4SEHuLfOEP5bZ2GlHQFFhAE7NqcszhOAW2ALH+71MTKfYLWw27KqPVvXlP6E3JCE7fWpBPEWPbK\/RTZEJL4g+bag6ju\/8tBcvD+N5BqOryiTrPYh1ETRfurfq7bnAhPU36dK0E8vuLVJi91b5Dy7ZqkKKu0YtOKDLUIsl1LXG8iA3QjJACJD3Mm1sOE\/OPiH8eFNTzEeJkBse\/wOwZwTYfGvV6RseaieO5ztgdwjNgQOndv9j9HuU5DMn6i8tLVBzoaRCdV5wsyIF6oc2wmDxLu2i25jd21EQUUNvnsDUkKi+vvOu1OPq35YH31aVOmRKKGhpORIMqB7lcFuYCgRHshskG3PkuOdM+8iVJEiN95FM2oloxMRDBm3vqTJsnh8VYYwtgHeGHcWa9Koj3Ye6O5FhvfjJ\/IEMnMUCj0N03brnfwtIyYLsVA4tPJ4vvtVziPERDfP3nNHdRCcrrBehTBIqcxO4vdNYp2\/QPIUW6eRvIDtK\/Y\/QdAp2Lbyh24tz6ef8sh0ihawWDAW06uQj4UUjwvTr06v4hJeYBBHErfz0BUbHp8ntpfSo89iZcODmMDyXLALodfWhv7n3blBkQSY+nqidDIZnv91m7GKaktQjDw+B+Z4HR0KS+UFy8ubOtYaggTL9\/R1qAz2CFchbJHkISn52HzkJ+SzvmfpsaQK8GQXjhC7wYQjLI\/4j7MvGX4Iuf9NwvoB3NTXAcniqFsDE5Tul9GDUTaCC5sF+mrQRSFCz86TAq+9j86bG43xymNmy67JRWfuuFfZuIIM3XCKBCyrRXGx8LutD0SN634H7m6qIoM8htSuprGjvqPd3HvBxxOGr5BrnOPEcjvxXyLRDRVydrLY8fztG1wXukY5W5WjyHnnplqGnkSZZC5O7OVBeceDutZZEXB42GR32Txfivuw90Gr95fkpHw+B9sqw3JBrNYn30qrRur4f7vfrwODwxGXInE\/LDfOv5YHmLFDFmchTF9P7zRy6Fmd539lyaGJrkcsq27hxAzfjE8iwRp5dLgUK4P98LEBlabZrEXy+nmB4JPExbZMLazxkQt0ByV3feqo+919jF\/j\/72\/BeX3nY3sVFWoKkCH5tYeuXbLcLgagWFXqhVxDpwXvNmn9\/SdOu8Cr2+hr43bjRk+BJ5TbF32CgtSSEgdGJBJhVPdKIrg7L\/tMQDY\/NDTVL5gp21VXJW2zoSiSqKQgbCHu0qdJwMzYJlVzCK6pYRMLa8YtpPcNRLq\/nRGovJq6mTqX1irXvFsWZy4nVQeUguLb+bjmtiL\/wUUs6dqmSerdekw2NpF93YQK6HvDf2\/7lXd+4wwa0VtsNvQbQfAai6bghBATms0boR8I\/zVpoaWAj7zFw4fjDClpKWWMSXUnKG6OFcScsLVbvBopwDWFaiH2mhxSEAvJC12no2fqblIBnh9edF5mQzIPVUHBCcx4XghF7Vz2SrGZ+TxQHtmfchNCRiELa\/R2KFyKURm3\/R6zEBeQgLojoZIssbrDQuCncd7Wg65QoqtrW0y6ft61e6gdNQUC69F6GVVttm7fzTyxxmp0y\/NBdcufYfsvLwGiAcc6V2CNtMs0RTSLTraMklu4och+CDkvVkySfnoctORE5crBXhtUt7HAB2T\/SR4sH1ASNy\/+0b1YaK6nMayhz1lHgcGv0kGYdJZtjHBTTy69B+1M2pczPjeuube0SBXLMcd14A4xwlIKQ1s3C5b0WsThs\/QjsSkhuoc+mBMu1ot88NSNUkaULRxzqnK7t3o3ojsvRr3rlOeIENlbnqavAvhOF07oaIIJ0UEmZwXIYXXSt+wj4MUT\/5NN+CmHbCOZV2wyZcx9FazdHMZjJ\/0stuZDYX3eDLrAgedCaBJQBw70i1kCK5u9IrFjglVTRZjcIRSKd\/Swsg5YydlsZ9rPPT9g6gKQyjMjJbmndhpFyaaWNX0ZnylUyRksb6NfOySGNjF0aHGY4QFhbia8WD0QWY89efDY4B6NB9vFZ0Sh0uL5qa8KB0m9ENUlhRgc1q6O8MPFiF\/05g70oTIi0MQYRf93WbnXxdtFXgPa1tq\/leS847Ur9jCOaw1cnj+JYjOs6k1E0APASNXQpB14ARZ02wWHh+I85Aal23V7InaN2wtmNjiQ3aq5BzfoaSVnr6PPToW4+VLMczrxGfZYLCZEMYu1m16u9yjNIJK+gXSgmSd7MMtMr0\/LxuaGKBwQw3o61kN\/\/XiSd2a78yMv0y\/Hqu6RWsUUUK8+Ky98GX2infRQKuvDeFKj+bgW6F1N1ihL3I0X6xiuREjDmHWiAfcB8p1QbCU2g=","iv":"2a44d0fcc3f85e139ada445d600e4813","s":"aefcb36b700dfcd7"}
Ocean Fine is senior director of agency and strategic partnerships at Factual