Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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fboZHu7JbeKn3af+YkaekV8MdhpUhmpzjIDb1T8BV7lsBmI8ngm+yTm\/bKSPSzJNFgoZlS9DeNg5Nq6+tbXkq\/CuAS2LA1+vVyIHWiQXW4hDe9hIITF4qIxDA8mA2W2Ko51Qx6YTLNOzMzF2SUSwC1pNEFBxanXcygweHtA8JJjO6qgl0q+Bj0m2CKGTPlXuI7ZpOZIl\/nfFnhBcqVqXGhE2byGAyzE0V0ZmfuOitMVaKCf4jeOeRH\/b25zqUWzK4ALqQbw+Exz7kY4MesIygCb7jph3q\/5qhS2qWO3LV67\/pKIB9wn9IC5LFLoefF2G2WydjkDsNvLC6nbpJIWXdLwlOr3INpwgO9+dG8tFvk\/8E2m5LC5X\/DRPYrmZ7jGUyGYfxcKIOQOgh9UJnsOkdpBNKG6ui9oYROJlNhfZktiDUsW50RVS2BnYwZyilUlKw4dpcPMiPYiK5RWBLrIfE2ODIaTdw\/V+GLaTw2wWPSjLCM+Y+4N+QMoKiWgRU4mX5zSCcI79YCZ+t2tcN9J7Dwkg2CIf9\/kLAh0OqKMICGrRcTeJajmGX8pzGWR64TD501ogQPAtY8qAmQS4uohBhLjxZIPsBHEUtdqRtINqR2wCVNQXDeqeDsFCD2hYZ5ytX12XG1saceng98t+Smf4JlG0dG8eYhJK\/obmBcYgq+FxGwSCUiGq1I+7rcRqWsbfkkztAf3TCcGRgharuNRgZdgwjNYhdhbN5gSBbd7I5ixwSg8akRuAVv1ex\/fAygmy14Rd\/eSRJ436a5mBcLZWY8FHE+Os17yFYi+qBss9RjEaMcx01xhxtP3KbhBgmsK7PE1Bbyx3odqWhqsyLp4f41Y5F+SzL8o9MM1zpZESuQdcowF\/PjlB8EN849s\/GeKBtRnv62ganb5qLSIxckay1A7LzMCDDA7a+p+FMvf6K8Jm\/S2EB9key8MC6UpjGI7YXBihfI4y29RwL4xVyYoEBMXxVM5UQdbpIu0YyEleoR1OVXiPLm9zSU1tvx084L34uqWy+mkziSq4vVNXGFhs12mA6ZeycF1kTsdvZLkKP8\/4KznwGlvng8w87MGwtwxGana7sNsQhE1CZJekzAAd46wm8YZvaOA9OWF5R6\/W5D6R5QM0FakkK6HVC5OK31PTh53c8cmkNiS4XVhb9utiKClAOpq7a5ELiaUiRecJEPvnZgChyW4tF8d0DkemOA3HuB8CpFLMa9VC2Hv+Fw8gVsZ31vnT6RkSYly4E0IohvEavnoZak91YNH9YX53e+5rLFBGoxhdZDeY\/mUFyuYIQBTOX3ACQOBAZvJ7bHNUVZe\/7iYYpgLwEGLfGT5X1GrwlPCdzi+7HodwHgX6CTQsc0Qgk4Gbk4CY9RvEV1r29GWHrcA6ufPZmqoPOkHxzsbWa5oU5vDamn14smnvFBYQwfn5FOIA6Kx\/a9EkxO0C9e2aK+LmsPgzYsTdEKMmWX4GtdRy7A2UDo9m3GVGIwapdknG\/Cb9egdvcuXkCM+7WlDlcDSyNreySXvhi5M2DxZcV7nTFgGmUF++XJVbV1EZxyDUPZilePxpkCPr70qf7sJIvGOrY\/8goXFgB7yKE8OCUwGB\/lQm5cjxrK\/Em3mjZbyCu6yXZdF65jEyfZAp0b2CEe2PV1fg9bPzldwk8PnAU8Ugs1LrsCnf5OUZ\/de6N4fh41Z8YaIbrya4qN8rlcya24CjdWIQ4k1e4QJzz2lFlo36iE214rM55XEpF3Tu7CQefUKNsERyElpaAYr4ZJOQTeH9JVsMSHMbn2ZGg37RDgtPlP82d8b1kRnjRv+o+dORH6caUGeKAmm2AT3oINo25rUanc9kR6YaBfx7DBG1wm2MvYEHLU0cVn+0u0D0J66yYz4xW1CzP4RpAbQIUxidRNaF0P4FWZf0NEn68A5sOk\/UuNttUyAETUljUJey51YOOC1mEdDx0r9lPQ\/UYX1mAH1ZrpOjnHH0b+OJAt5H1\/YEhQ5sZHlGeYNuUO+F3+bsQtGBgm+G\/s2BPWlaa40J\/9QoeYzQTyC8tziEuUqq+eRWHiqhwe8RUAdHlRQ0zdboN+WS00aTmI\/onp8D+dsOgjtubh79azpAmW1i\/nedZahWrgiowEwL\/e3pKHcqRaVNOI8LcGgMzNaCJ9HNk8IPdnEtKkU1\/18SYj4Y+ni+xCKCqJArij6585eQyfJ6QrlZDpfbJuC+8A8C6LaSdTNjTfm2oRwIn6EjpvD9gjh4T146oZUmrtflqbLfOGXJ\/stS8lI99amYRL8sVBYLbb4D4vXUclZYAunPBcuVhZ+jv8TSWAPZdEVzAEAfm1EqG\/Zk\/MQ5JAnbITOKcZO9uc\/a5HBA7h2+x5\/BtEukDCB1d6GNHieKmnlpy0A9K1WZVa9cNIPGeJ8MHKScEdQbhj9oDNLRTJbw2o41DGwa\/jBe+8s4M\/30bNZcXt1BEuG0S\/Rd4Ng3XfcC91yWvm8lIgCYl3ey+G6hKsuL\/EUqwbwWoGb0HTOQbkg35SyShevDhHsxEpDghCgc092P8b\/uQbiBcDLQDcF3nCAVKW0Yb8AyrHl1SAk2rAuPvTfB975PfEeVVqSkZNWc4LFioSwDWZ\/clSHm+GQPNGYc2\/y0AbYxXjyPduSUhBOwS\/tj+mbKFaShop7zgEWEoOrhTbBNs2t91kbX2e\/SyDPd0+PgOh1kEaYh1T3dZWPLpaEytjtpgCOWd3YHwsYrfDDtTJyzMj0De+sjjgiYweWL8mX4MXg3rC5HwVQnzQtAoOEaL7USXaXMjqTn2nOMiaXbM+FKUv16EwQENWBEG4KFd3t6u864zsUPl4\/1XRgnLA40WS4eGOt1GDylpRlW33bgYoiUqvWDLz+s6krgkgelFQlluri4x6EDufd6M95D+7QrMImiBef6VuJX4qNcLxr2UA0PsrCCowiAPdrfgjKfzGX\/JczNOPhpdIkNh\/RZ\/r4XaHrV6mHdZRo+DFdxublKJHwP\/e7MJXYHhfW7tBUmUT2D5VOFQV4n3v8irI03baKTcb8ppqq7uF1UrXmaDrx7I7JfAyrQIMOXTERbbk\/SJwkMtTLJFrU\/gRsoJZAgyu6gbSUItWYu7kvtZnnuDqyIgtl1CPDc9wtc\/opxFTEpvlkQFN96unAnsJUms16REw1m\/BWZzkp3olQCp4IyjNRBgsSejGUCE+Aq7nfgoGDXWIB7dmaiQGGttiDU9fokDqKnwQ2HyCL770UJR7OIbFQKXFaB9VTVAKKi9eirIQmPmsygUCR7AS0svYFvOEgLtrM8lxegAoJ9HHrzsE8rtsAQ7gvoCG3Amok9KPAyELE5MGIpniPgh8bMyrolJ+GrURe+W0SxFMciK+zGXRZqlpJzwKVfvt1XMH8XSVVi2NRqCQHTx7+6QmbyrIC6gg3LGz4SLcePeeP3P8zuECmlH4y4SUkD1q9ZHCmnV57skli2LfBABVf9YzUkEaji5Qs35Wt\/2bj0rwOG5rKx\/6kGUc8zUJbyzFmzBv3HDzD8wi\/uj64kV4dv48b7jRmgL0xpZJRzF2EVfHZHL3OyMtSANWLvy5UVp3SzK5GDHLTwXqqLupJU9ta8XV4Ifha0Y6VB8P3t6tkzdk+AYa8DZCiqZ9u52oyBNYp+Svhx6LG6PcPUZ1wSz4\/m9Tfm8ptHqphRVpF9P+gnxhnSThnW31\/vFev4rlxuYNCQzjtAaaiHzKdSgaHLodsuuA4hnaheBCbDA\/JNvwI601Y8j0yCOikvvIXLkCLfhvoMfbjhBSv4Djt9u6Kbn4n6XVlFohwCg0\/MxVdhJhTaBYYzqVZcuStEVhUxMSoIwGiPAUlSOfdc6gtvSOrChtSsAiUAYisSj9sFL5wjEpm\/s\/0ix9Iqal5CLOXrcbAdlp2ljdT6EKt2KRpSPkrYdtB\/VS+oEHhpbTAoJxuQsAf2N0tyCKTAGJIfgL0gtzw9kpZbqXVvy42XCRfA4gBHSVa+b\/IDDSHAG4hF43K8bKiHbNwrLRnIWvtunZ0SF\/zJX7\/o97q94FBJgkKybAr3Rb2QjTL+EU84ReohS1\/r9N+DpPLBSpYg7B4R0pYYi2HkaHPNcw+m4Z+YajD3+V4jRYqwvb+1pAZXdlEPiailx8grhU03CC0cR4w7hed5IyK4SM+\/CAtI+SlPq9V+Xu4vPOzCMPPfTG9W7uIdSkbAcrDBGvTIr2Jp\/eILWFnxlb\/gbx2ammhq5n8=","iv":"e656916d5fa379eb0fd5a1a022d8af52","s":"8ebf917034f940bd"}
Ocean Fine is senior director of agency and strategic partnerships at Factual