Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"046dda8270a65bbad9ae8638a4b8e8a1","s":"89718a4ca9e86461"}
Ocean Fine is senior director of agency and strategic partnerships at Factual