Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1d01680b39f7150c21f520cc308297ee","s":"a69cde50785f18aa"}
Ocean Fine is senior director of agency and strategic partnerships at Factual