Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e120654fb6f4a5b2e0b4a9ceaa59ff4a","s":"b68bcaa50ff4d20e"}
Ocean Fine is senior director of agency and strategic partnerships at Factual