Unlocking mobile programmatic’s potential
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f7e618d7613e2adff577d60db2cbaf61","s":"0cbb2502a810c7ce"}
Ocean Fine is senior director of agency and strategic partnerships at Factual