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Urgent need for luxury brands to innovate as path to purchase is redefined

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Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès

 

By Pamela N. Danziger