- Luxury Daily - https://www.luxurydaily.com -

Urgent need for luxury brands to innovate as path to purchase is redefined

Posted Bya Luxury Daily columnistOn In Featured,Opinion,Q&A | No Comments
Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès

 

By Pamela N. Danziger