Confirming and tracking emails get far more opens and click-throughs than routine post-purchase messages. Image courtesy of parcelLab Use Christmas jewelry sales to inspire repeat purchases in January and beyond
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Jewelry,Opinion,Retail | No Comments
Confirming and tracking emails get far more opens and click-throughs than routine post-purchase messages. Image courtesy of parcelLab {"ct":"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","iv":"ce16fd36ed4680e946fb0e834b31e427","s":"3161fe28b62051ad"}