The storefront made its return to the Mediterranean on July 1. Image courtesy of Nobu
Global hospitality group Nobu’s hospitality division and Italy’s Valentino Beauty are teaming up in Spain.
For the second consecutive year, the duo is hosting the Born in Roma x Summer Pop Up boutique at Nobu Hotel Marbella. Based around Valentino Beauty’s signature Born in Roma fragrance, the retail event offers exclusive products and will remain active through Sept. 15.
Scenic getaway
Situated within the gardens of the neighboring Puente Romano Marbella resort, the activation celebrates the Italian influences of Valentino’s scent selection, taking on a “secret garden” design inspired by French artist Édouard Manet’s famous “Le Déjeuner sur l’herbe” painting. Related motifs are showcased through ivory iron arches above the space, complemented by orange hues that contrast with the off-white fixtures and decor.
Valentino is taking over the resort’s outdoor, beachside pavilion. Image courtesy of Nobu
Inside the boutique, Nobu’s hotel guests can explore Valentino Beauty’s entire Born in Roma line, from the Extradose eau de parfum to the Coral Fantasy eau de toilette, each adorned with personalized charms. With each purchase, shoppers will also receive an activation-exclusive vanity case.
The Mediterranean-inspired concept shop operates temporarily from 10:00 a.m. to 8:00 p.m. daily.
Nobu recently announced it will expand its global footprint, with branded luxury homes and a fine-dining establishment planned for Amsterdam’s Oud-Zuid district (see story).