- Luxury Daily - https://www.luxurydaily.com -

‘Valentino Unboxing’ upends retail model with ‘phygital’ activation

Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino Equal parts online and off, a new styling effort seeks to revolutionize the manner in which luxury consumers interact with seasonal merchandise. Image credit: Valentino

 

Italian fashion label Valentino is breathing life into the brand’s spring/summer 2023 collection via a series of interactive boutique-based elements.