Values-based selling will help retailers win consumers’ spend. Here is how
Posted By a Luxury Daily columnist On In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"KqJnVRw2eRJUfkQosQSHLeHvQvl9LqVa+JIh4ZXokYnUXBTj01KyCFjP6ggmZIl8dpdI38lJKhlB\/4yIGgY9JLSGPZ+cC391u5+nVGsfm7SspSzA\/c3PxYr5Nf5EkUQaM1ievO8UBPR6PUdzbuJjCTfvY4tB6bWdWNhiZJ4Zi3j2XVdAhkk8HNWzq1pLQv79\/2A4mB5CBn4tzfn1hXn5xdvbYtK4VRoo5tz0TgdillwV0MB8tE5cJJa06hQB4\/j8Wn4Ga\/HhzWp5lRJpWdKCVMH4Aa9FfYJBwHfzV3QzQ5Mz4JB36FOE12ScSlB958cElKR2WYE0xOle+DS+4J0DXN40xqhXwbw9wXnMOiyVSzLQ9o8ih4WnVneRX2ie4TEEOhTEKJH5N0v41nWu8ohK0f7rRF2PmMWz72k0r1JknfDVp7czmHgalVEFISTX8XZ5a\/Vd0IUAG44Dpyim4RTt4bLO9ofJG6aokno0siBX\/LO60bVNQd8G3bYsLwXGseRkO12jtCfT7BxDlDZ46zmBQ7NvoOBNLB\/3jmRjEPmL98sm5LMH8WwHzffcjocfQ8xpiW444dOD+8tz9fxywAeY2iouTtw0+gSRCKj0vIz\/Al+9i\/IfY57rVgf6TpHsKdb5ABclALntAgpbml\/Rv0j4qXIRE92XRcPdT47fLTkk11mi48BIcXKsFGswgrVuVf7hFC1eYSOCavGLfkFBVykbY9F1O7+j9UjrdZrXPDCMqE5tmPZHFUMcEX9opzUCn3qKe+J7P3UenYq\/MdkTiBVvy4mWmLXastV+pM4GYD\/ULM\/QMfHOVLcqBJM5c7SwNcjvijxv7a4XUARnxTCPnQ5EdNpNipNvPhl2dhotrvjEo2fF7VT\/0GX8wZXjcC4PD4kwixCFlyEnQmzJlTTnMoOcBIeIRMM\/cDhNNpoPlPi0lHlepEfHrcgOY54UEF54FgReqDrIPuJIuQAfR1lBgq7sg7DXg3F+1BIx3zPmpSGuzEJ8eAocnNZrzmrY2yMiRK\/TrdrXOJFQxJVhuaGgTATIczOqhX9iWJjZVmMspwerWND1jaN4K+ZpvIha2js0HorBhKOXUVvpJx87tvCsz1b8vG7gZjSIxVp6qvPRSMAWFb5aTCKyxF77CpT8x+bjNcYHX5Tyd7BzUQZoiu4jQ0gMPJFBZULSiR13dSUKhxY1nv24YwsK5XCR04bM5mdp2QiC04lqYi+PoSnHHOJYMMTSgH3n62pzf2m0NtceygOBZzAE32vC4cQA1dTKt102zee4FnKc2K8gT1tfaKyqrHJYAzoRK\/hU6lRjDMugTbIMD7RQvBsnuSAnh7rATLbPSnEYaVneHXl9xzJHfKRW9ozlCD456BnMLrun5fH\/qX1\/ZV+qAGYmxEjnCG6XRSdfMnuDaPmndfx43Dg3M9Sd1zMT7RhejmWH9wNH2pfa3GHw6lkz3IC1zjy5RmxJyG+ZaNwr7fTzByqgFFyiciZ+QLlslAfN7R7iy6Gp8nwZnK07cTne8afYD5\/gt7wKj6lhW6qxdrN93kwbmMuUSlTGXwkmfImTSS70a7gPnn0Kj2ezV5gl7mkaK0jNdQG8mYe1SdszvFdYNZw4xqrYM788gHmepEqTcb9UnKNSnpsGCcbrLIISlNz5xrKFjPtmFH32dYRYqauHTyD5aPe7euhZ9TCXjE8s8jJcDJ9O8rSORSe\/TeSUGYWCY8rd8atzV7ZkdvKNVZ4kevR5ITjbo61\/rBnjwrca+MAVuswmyvBu2PZ4TecWqLLShahHENQQF5o2N94uNtQmlBvt+2PSxJo8pgCEKCRfwJi8B3PJkCC8v4pkUluKCPR1WUp2Fm2FMSHVeBRUQWrSO1g0h2FWWsiAkZBANdzH\/WJi74\/8bk4itWvpUbCqLcX6FGXUKvy1tAOlB2RgtSECru+eu0PUBcbPv\/Rw1nbb7kkbvir9prp+S+r7677YtO2laPpsp0uwq6fB0FC+oN3ZxUOSeX89bFl6xhjX5+dOehbDQ6NR8jLVpMB6+rMdXJ9rjb4o1R787SGlKQn3bkMMI0tEZa1yfTPQzVvzd95qSjEKXb+2dl55+jY62pRET4JXeWR2RwwC66XzZLiJ6Aodl\/H8DGTZo7HucoVTsfQYieAJJ36iZAq41FttRGMx4M\/GxXBArgVRwBa28zi3Q2nMk+Y6RWjb31SjCmNSjAVPPOE8\/YjmFkoNE6XVKLAncX0IUhgkkc3UL3X02ota9w0EHHpuDQYExgra7R0jRCASyA\/S+vZPNoUefTqqlopgVjtp8hAriNrnNLoNEB0Blv1LthnK2CyMFEyuqUyQQf2npMPJCFawnrTHRXSoBRWnj8tot7Cmx7n7kWuCh+AMvGOUPMNU\/wUCunfztEpT3kMRdQ5DjzZ1qHIoU9sOqHwNmZE8vu\/GdEzMawIwLPjJwfuE7RRvK3tV\/LPzOu3x5xuCRKjoOyLfFr6Omrz\/VT3UahSNtGWMUc1z4qfNcp6PRTnz87bgEgg+ecljHoPznSRNM\/rqJdqBk9+9EWCHVCLezvmSm5vkoeRxydHfQjytrFgj3fCcd0XSGxDwc+c5iO1MgZ9jS6kPub8eLnOW8iBF3rjgtbX0TxYTJkGrDEfMgC940ZezVGhw\/3qxyb8KY27arc1+Mlloz0iWzAZp6U4KdEURUPaKyLnhY1C8WHQDjfuf+nR3J0Y0pb+5dUmIBXHHz4AjJdp7CiSaMvA+UuOi0P4gj+qsNUJJWwvZgBAjsUwU9KpSHHB3F6vRyYgYS\/MYJ271GsFLoh2ofNcrr3TLsZFL3Fi99nwT6OrbfP7EM1AN3SIxHRSszdCkm6EHuIQzTlnizifAzA4pAO8RI00zRLPm7nfahlyIT\/cTVqEQ4qqhUvWDPZ2dabQwXYREEjxdbOQYJSZsu3YTKNKQ54vnJsml2DKvzWZ+lv9eaI7j4KBZoKgR6eWelZsiAUFzUUzaWgRQtyk\/oFMwmM8HutufwxEPVv6XoW+tyv6OV4zvoO\/ofrF7xi7drevCd0EagRNhxhLnOQKtNEaD5PguWuLSNUd\/C+EDtkcP4lTJFF9yEPdW1xCtuaDJbDXwSW8fjKmVYgokNXIK0rGF2I2m+1Pe0Nu7NVRK0vcNylvb3x4JlCUpYlYHZjzUkLVILjKgz\/gWeo6ltluHRsZh81uRWykR0IM65BNFMsxrR9qPmdLiTbDk5QQjkv6kxKRALXeCv6ikHj5OLzV9nRp01aiX7fI3kCpTmUuhM58+xMg0exJqa1Pl303KrkSe47kO2ec5+CiVxzlCz7Aiiirl7Z7u9io+zJ+b\/3bEkdfed8bQvf8+wwaHOm8ZObEjQGJNPEr6y+XG3loHlkQ6ylBnWdbMoQC06TiyfU\/TZwbq6QFZG57NZ6XUfly7dQR1GJ3gqq0\/dnIq9+8eeHdmEHqABtpsmr8b3CX3Rnkuf+KdVNT5Dlcytg\/OqKjTs8eZ5luHvUZK09YPePupXdKpjRmfoCpwaDkIa2z+xZR566auqhwlpokJ\/5SUI96N1ZwBd\/TJlKXSSMENinZ05e04L4jbW86ZsG25beVR4ItdsrzHYA3wg703F9SNd1gRilrI8wz9Df0Jk\/vSFmYBMq\/lgvkwzuV8dxSoPAwWPY04WBpvx\/BEgmBDaqC15jNZV+TPn4AuHQD5LlO101DlrvV7eSLz6IuTiTlVhLIaMsvXWKdyHZd1xIZhZUqsA7a1mtGRwlRtlOEqpwFHqe359zPOkTodPWj08l\/gBMXoI\/yNF4zFwIuQquQWCRh8JIYVui6LMP+sr2hvaxhu1xgMMaJVMqfDmFPqzDUS7JzX43h9ETRa6u66VlBT0p\/PssBSjLXTaq4CctWiit+L7XENH2tpAb4ZNn14y8pCViy1LvYLQR\/kdZLOGeoWwFXsCRDq4FKnakylAeRO+SFdJlQHoAyHIlK1XmXGS8mhnNsmD9ZfAiK1UIhZpzizW6WPRt6gZAyZhcPTmHbpQf7T4QnbgyoWIuv3PUhu3MNtqU3mMygMOEb2HTgL\/GEiX\/jBzihjD6aodv1k+fTYZTck7kwhJStoLo4VuK+GKP5A\/1\/QlQhwntzIsJEB6YO6qr\/WIVX+5jNm4nvvIJqTez6pxjYBL9sjYbYDnCnYn0nQDv9d1Uh3CD\/9h5LkwDWw2AxctLTY8nQJk0RvgIQ+xhU20sgHPDa3dlXWnt0+7NDfv7QOgBUerLTZoShY4kY0p70KSXkXT9dJUunp0GzSPRgNPPtUsmMgyQYEjR89foMe5CXac7c5BvqPCOjDpTu+dLRNWmirlnry5+cLoFH\/li9+bhNYYGPdov2tOMXn8TvTu85P9OZYUm+offE9\/JxwoU8DlLMWGop5RF7uA\/x4D0CFCSd6NV1SrratwxKXMV3J+bI4y3XQMuJ4IOWvjl7Mra4NVTLg4Q7+nsJMUDixfgmtYiiqy9MJgKRrcv0ZAxLFdYwB5Jri3pI8XllCmUwiZ9u0WfIHZKEYVLZbh1uaZx9ZgDtxzbcsTiMalslyNaL\/PvUnNYY0\/G4nUUx9HTF3AOqhoLHa8enr7Ik6nbBPCK5Pzn8QQir64nw\/FUoXL7FAHKNbsbYsbM7gjUvlOPhajrchyAQTS5kwJDcGGG+KeJeaHX\/IsfVbX9NZjxCgtXLM\/isMiyjJFPWFM086ywLrYK6IB2a4WIarZ6H3mxut25Gr014Q5\/CgqD\/8FC9\/xbv8KX0J9JbUIWB71F\/N9nyLhiaxFYGhCWHP\/qyBAyLFCi1dsO2bukYBAHTAenPx7YraAaCU3VL+yJl21pVY1xkZjS7JGb7bgl6KYW7FB2XCTv6qSWCEs9mMW+DPIVk61u6JVAH8zaTC7YfJc5tu+HfMZvJolDHh2qPxnhZPp2w9j3Uw+Co6nAooxKbjWor2m2IuKkriBgCkbBrpbJ2TAqCSJo8Aoj1EdoLGfS76PqpPmdG4vrx0MCiNgjcqGTsXIFVIlJWyO+zDefcNoiAz2DYI8hqXiPPyFs9TLNfiOSHnHR+UxMPm4N+ojHF0O5PPVAmPeX\/tgvugDLbjObSweXpmYRKqcTEjO6js4fEAhXcxvPHmGyePJ2IJxesRjFh4OE31bbHV4F3xXvOMx9BCtjYoPIaJfqM\/aC5geVzR7bMpfiOl85XBYUkLGU\/3hwhk547Ll5g+wQnPzk7HhNEp6cEQDDFU0F1j9lI6cfzbH2aJhdRRJIUdl9o3WchfxrIfNJdI1hpM0wn4DY86eSw3tHu903IfeUtTP2YM+hBdtGw980mOUAXJMOTIkp1AKGsgdGwZ6s0f8XzABJ567I4vDJFQ8LgtEkTl0FX28v0gE3TX3pbYLfKQcri5DTv\/iiThclSLb9KtebWwVZLOopb1nXDRYaM83RaZR9nfQpTeglwtOF+YFF\/Dmc1MuJ+Sa9UdEYv+9uRTZYaFz8IgVlkzhkh0F+FOmqIAagB0UTys\/njJqgpMzxjsiaDWvAwUtlgp9ev0ye5WT1Aeaijbd+6U1BcQ9Gcz4PlegklIPo5iB52YvgaWIFLUJ9W7cMy\/ZhsGkcPyfzEsddHrY\/r8AKhaleuIdGp2dT4eZN3DYAQ0FooBTcqQPgwDxCMnvk2A0fGbnLXT+5LWwScyCOZOGAf3VyUACiH3JjQmXEz37GTyhaYhoLBsMGRFnNaM0HWB5+wPpFWjT\/S436PzqBZdCyZwe6KUGQV+48u5swvVGnWSgnrL+8DJJaHEnl3slU8KKJcMW9vEXgmpPdV5oha2RdCGXv6vhniznrXfJRUbdhRuhi4C+xrV6x9yFsv5bzFeDd42lqbxqaK8EdXysrhe6\/xM9tp4y39CEMsUWWmw7AVEn8zFcTt5yaUcX7BiaAMbd8iwHOErug4q91KOS1UD0NJjbYxzX21Y6na707UTenjp3WGMqdKnqHbz2vmrcXM3jIkTEurKXRD4mVKXwQUAJzGC+8iEBOnNwb7JgJtqnZIA0C5qTigamt932hm40Ct6xNdkaGwhbEd3Kn1b35Vf08NhL4ushJj69Y2o8jxp6zzPYDG\/Y0T17hm\/767rCOE66b0G6jZzzsUTQOKTRu3jSmLv2T8+HbAunux3pIrZDiz6HxNo8qFfbh\/0Pb8mPQaLgpPYc6a1MhPvgnlwi4TlHn0uHloPHKISLt3vsne\/fh0ojnZ5X4lGibbB8OBZNqxW+HEhxbzkapkp7YGiA6CytTH90ywRRqycEGCMMKIoASd6QaHBqXMuRdlUVcJj1GqPMdxdjKgcebxW7+gilPvaNzzimTdGIfcujsUiNz1xyXzH6FO9ay2vRrBLI0sjDvmU5HXYdv86Wos0CyK6SyG3wlUBNrfcqn1gTaKAZctLIHIBTzTOyCCM4Q4WRcuELkM+rRhrKTm+mn+t5iqo+vdd64envh\/xLFfuMCFCUeL9KwdSBRpdIASGwAn5LmlzpQ2X2wu+E+ApIqO6zIvtedpUpzrtCZOnCMQre4cHr4ByxxjuOLMtk\/1durVx4m8e5nGLZEHfmwYYFjQQW6zir6ZZkOEOr8xFE1lGSGn3awd7JNu8aTfl5\/UGTvupFAEgauo3zHcZxftUAetSrZWyW7dRDKbIAagobgDEVsueauBpJbvWP1pZqhM0j7mj5jBFYUBkyWcLN5u3XgTqxZTwp6FH3IDDYU4WdlFUvDhXGcg5\/15QFdI3tP1EBo4REkeURL1Jo03NBa1LuBRBrXaazDVZjCk2pGBMil3vdG+9sWfREF0FmKD\/qaHNSs4xyaZ\/mbTZ8fIMTJl+QHr1fopjzwRLT6JEktTJ3Ofkjq+LMzM4JgPfxltMOHcONMvHXKuNl3Lf\/u78xfQBq3DZfIeEL+rN4BuTgYMez5h4O5AN0rq8rnbLftMXs9\/PA3OLYRUulbFz6ky8EWtdbJJsYyv6SYQsCOoXatad55avH\/LAYlxBPJKTypOySt3AokQlQcseoGUBbOeJTT9fj22yGOlFErzy0mNqZ2qtbvELmjCOU8eNlhq+MiXj9S06apqiG8JWqRZlI9YpsHjALqAL60LI2PSxfv4czTGCoRPNO8k05VR\/qy55f1JFhMV7FCRw+rzLA4iFYeM0O1DmxnobqkvqnMUL+AsmMb94i7EudNxLEkv6Itkr8RE8HWjjNaIGUHryjiLmbbGWCCSyhk6bLRM8Xl\/GLgpSK0jQXMtQuf88gmx294Ft9fatZaehR1xKw5ZHP9LJuIzlcpghQGvZuj1tXpEGrRM9hMyBPQa\/d6Nhmhwnqdf+ZV7F97ICANBdqF0H6R1p5b1Z3A+v6ge1XG9D42Bn6UMFl0PGEgS+JyQRYS+9krpAO3suN9WYdZqRwvGBYwykbfLzmS4yUbiqJ95dnTIW0Jn\/FgiG\/wmtjz0vg+ZfZCH2FfYcgo6BG20Y0ppCeNoZMqJlHx17JjTbnhnRQfv+Ky4o3ylz","iv":"99805927bab592c6545a7bdff77deb48","s":"1613e43638d98ffd"}
Emily Pfeiffer is senior analyst at Forrester Research