Values-based selling will help retailers win consumers’ spend. Here is how
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No 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","iv":"34c2d9057cef6b846694be88584ed9a3","s":"d40d7ca6e444a478"}
Emily Pfeiffer is senior analyst at Forrester Research