Values-based selling will help retailers win consumers’ spend. Here is how
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No 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","iv":"22f22fecb61fe3276057c89d12b44865","s":"e72a3061a9b05d17"}
Emily Pfeiffer is senior analyst at Forrester Research