Values-based selling will help retailers win consumers’ spend. Here is how
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No 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","iv":"2c342a1b9879760f226080d2e1de11d1","s":"97fe571e59cc26fe"}
Emily Pfeiffer is senior analyst at Forrester Research