Values-based selling will help retailers win consumers’ spend. Here is how
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No 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","iv":"8f030a5aed6ada38dc22cfa22dc5d4b4","s":"bd5f482cba0af728"}
Emily Pfeiffer is senior analyst at Forrester Research