Values-based selling will help retailers win consumers’ spend. Here is how
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No 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","iv":"6fe26762cecf94b5285486730602dcad","s":"2347b381ff0250b8"}
Emily Pfeiffer is senior analyst at Forrester Research