Valuing engagement over scale in mobile
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c29380abfe50b0ec5a37779a69fae29c","s":"3ba02b9993a47f6f"}
