Valuing engagement over scale in mobile
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"16de8e8ac79189d34877a0f068fd4055","s":"c851f07e35f46f85"}
