Valuing engagement over scale in mobile
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"3fa71fd11d7e18616945d7b62ca141eb","s":"db75ef3effe2d623"}