Lisa Paccione is vice president of sales for the enterprise solutions group at Syniverse
Valuing mobile marketing in an age of ad blocking
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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G\/y9EhP34ejOt3IZqHHKmPog0dfAWFbkGMatts0aVrCgfgFpdLuQcXoIlCcJ6G\/aPQb4PioeHmUI5+WmOv3JrAAQ2Va9jamm5LajGvdo4B7r0wkpeLUufABwmmZgEMbL4THpb+q1TejIOYFcXLUiNT1VSUc+MXLgJpbfcQEMJBkz8dV\/K65t1aX6y8NocvpwgHGy4NYaYnKveLmpJdK+r1Kl9qNjO00hDIdTyeFe8jGJuPgnesju5O+Rqr77GIcKwGRSl6UCShKbPaCc+AuNNu74bWPfmOVWtzQyP9vb7haQfp\/L2d3YAmPUUaUa2lCJLQTApzb6t1u95El2kK5ikdoE1YUemBksC6QsCQiZiBtMMZgrY41pM4Nh+ODZNpe+nOHGaoePgqX9LskY5RTdeRecvrt3DE2sLamGiNixhmtD+4CgEXQHwton1CWOP2iKXWG1QFedKuT9u0C3CX2gpv75Gylqy5bWB\/wdwKtXeuhTwr6tSGId2VOB\/NMlyzuCLClzLqa86yujcC33g32r6Ei7WBmMBaQ1zS2Q4NKACTfASxM+TIkgzcS3w4Tuy52t0StVLMCnvj9qLUP3ILw6kQDsznentCwGfeKSMqW+BCz3MB5yat1TJomlvKl0363i0XuYFFiMA7Qe+QCB5DTezPAfG9tOwYSgJbJpmrJ3eIhRz+SmK8xx76Z28tOlwO8VTzq72l0gkqfwnRwCHkzsm1O2lHHmWj3IDwY9jjVF1dq5PX4C+nuDvEeRKh7\/CSWsDU713zX1proD3UYuLleacjMpkrBo3+RzxL6rRzNYrGTnATCHdr+lSRrVFdzSVC7u606rj60Qcu+Xo5qjAjNoeNJhe3ZLx+wXThUGx7fc0EEM4vVVvfTIGXREDNTLPKwY3FY+iigxukN3X4ff+ydX77FzV2ckK\/Ph3g2bR6g\/twGfSD+pR7bPoy8\/ZQ0QhkCt+ttzlwVOr+Ma9IKP\/WQ87vntWMwgscW7gjCY9yeml5z6eAtFbPOBz25wAT85RxYdcyPrwR6AxQ\/\/2ghQuAnV\/5kEwTNLIJdsSl7lcuAYQiulabFNN\/IhorqN44rX77w8mg4qvu1Cr6Z8ZdzYfpW9qZCP9iXJMeOiiPlLptalhlG0pD0Zduzftztbryg2CUE2yEnBNCeJOH8LaQcO1NmagN3HKLE0PjI9a6F0H+1xrgQMqTMKSKRwhb8GlEth4fvaSOHhtu53sgBWnvDAdAj8WN3XlXVpPwNIbmTQt+iM1djJDXCq5xvlEwvvT5OSKVM6t\/vKFRX9CI9J2yfbdoH6w6FAQLHBirFzk6Hf6x7mo30S8hfhHSWB1Twcf8sJzxxT1epva6MfGDiMx+iIX6b4zsQltUfBVCFANLvRBceDdbDz4ifMARAT2llqSe8rzsTE5A+Y2ZMqHagmeuACk8Lsa4MLDOeJ5hS1tAd8WuO2Fe\/\/HTNq3nGD7jQyyKa+Fg0xhoVYYlDfHKCNEIliMigDj4Xn+rRD41R1tN1Bebb48\/GlpnhuMK6uBhV\/LX6udKoZjqaXh8VZwFz2PetXu8k4Qb+e\/VGpGaLF1pNU9nT\/TUw3TjdU1UoTc15Ux82ZKlBSjOfs6FXraY0iSNwoKtrrQeDuotcjegn6Vcj53VkNKNKxPvHFUA6fpWmLFxx7Hnm273Ks4Ga1NRBpS9\/HbHmjTxpjpDs0b4QfuJtl4uIWBo0+vHpK6XuA8TGBEozeYFseYaGES3ua7s0ijNYqbAj59c0CoHuPdUt0tkm4L3Zoq8+mESu1TxZx16GPjN+m0R0vdHDM+yCb3qGz\/jr+OAOIr4n4BBke\/Fk5A9170H\/gd0v5fZivb9PD4pM7UFSxvx35yN\/aFXniycJyG265MXF63Sa9ZcCNyNeOdft+Nh77\/ZGFB+Ij6DGG1wCnTbxHeiOsF4b0yGMV2XxZxmitcqa2ZMA+AJiNPe3dt4EpGMMp43iGlDnkyOUpkkfydn2xlcm3FXl+U6QxSlWkZlzppz8npY5ceDLm5ui+fKUEB3wcy\/hmriqo2WbiqPs5jTj6ROe6BBvWwVWFvvjpczUQYuNsagnFTjF97YOQl4XxfvKQvi8EsQRQwu3l1t3ovJN\/nRdhOsp8yLSgpV19+5L\/d3IuOtCzLqmV00bklDXQYWLU72SQZqC3JXBpcZB\/b8bexwNrsDTGlscMOtnBzQXROqGvm\/EoVQhZaLvTpIMSvoeK56J7PLar4G0vhe8FBkpQA6MPEWYpFZ3UyQZYokrHhcNYcEl1aOHdr0rWlz\/PblpRtPa13bbweCU4NAMbUGYDwdBPh1Ljo3g0CQLjJZq+xgs7\/K+9DaW97vaNRKq7CExu8WQ9Ju1HTUAKP1+ybL8SlB6D1iBPMibz27R9hsIHGUNKn3bp4Bz4vKlR+fqs3a5NZtegOGMuO7uxD22t3lbeh9I9U2vfTtxwS827BSmXwedJ8Hxr2XIAz4QnfpHBujwGn6l+0ftfqJy\/4tsQ8Q+FbPWRpMdzl1K8tfd+LENgJBOlTrLGcs+KAL2KmH3wSC3c6jpJnDLmmsxvYF2JKD9yBf+WiN30WJMot7N7T7G1\/f1vxU8Kfm+HrHhAT+LPDMokO+j\/hnBNk1zLy3gW8CoZ8Gfdz42zu+wHd0ynq9p9l3Rz1EXrPjfcP9+OxItOp6ToA6Owyu1X+f90u\/++9dxN3Wya4d5RudiHa+5Ytj0IG087sJCJ1ajnU4yeZCTGICKljpX\/wwKfgNBnUQFguAkjTSW7JFU4A7t\/SQbptWq5xTOAGxog5OcLMD2+uAnSZe0zgSVW8Sp9G02E82Y6bgjstfH0w1o6dbLBsz\/Qyk\/QWsjJLKtqU4zjcseDd2umGv\/GbpPurRSU8MT444cKy4e+E0ATomqT1oeLigEHoiq8JSP7t9ef8OGZsrF2Qguu9ZLm4pPbUVXec0ENLt6IxecTLhzh+YxAbAxj0AjgE5CwqXgd+JDvywdWL0S5+OyskcVbQHt5S3YrgdYiuEusIR2LRVMfAyQAZSYvyKY\/\/1Ip+Yn4+DNWLUb44tInbq0mslbfKp5ROzH+hoIDieJ2kJl0XFe\/TCJfwUt9qfMXRBkaK\/P5vsECiofHYa+DsSvYL8OVVHal1mULLP1HOWsaL7kwVHOYwUKrCrbPzscdBg8mPEQkPqHB2GHVWgmN+duZtTBCTilUQkjqYjxRMnuA+V0Up\/XxCkIbFZKq1yVUwnVABcj8oon1lVrg6oxlQKdDjl7WkjePzoFXTsPvVFDrvB4z1jpN8jNrDZJ7YCkVtmiduNbKbDXofs0\/xrDf+Il6+HVDcovk3XjkKKS59FQpX8jRfvOXRIQWETW8l+4Ny4+9EecOFKolFRrbb51lq7zx6RggTU3mDC1JmxawcKnXqpLU9WpmLtALXhRQfadjJ5i3ASe6z0GM4zckNdhgmQEF0gClvQhE8BVLWdDXWVoI0XAvUH8y\/NWEV0lVj3kqTTFtzPo8KCh95RBXlUoxJSwq+jP5BmJ+nQ95mSz5DsbCXSUnzdhZ3R+sNXlsyNP3DVqDEpmz3IMeVyXanS1auXwyzQ4SEXiR84b1PyRPq1wgUrOuw\/EZVzlhJK0ZCZX9mpl9siExUnZBls9bkKeJvPIiDv0YutGLGAAi9rHk4sdbBDm1xbr9r9IKLPmVAh7mOwldEmgsw7tToNCOUqh\/TVRZv4CG612i4Rx1MNFYG8\/+0342yhPPXr+ydG3K56wqkMfpxo+1fJW5JT8o86r7CPdKh5O1128Nw\/fELEm1o8HQ8Tl7kOdL4oj5g8FN6vBdlCjU94nglAw8TywaCc6I2ymyI3mvGA+NKZF54Ty6PpaGCiZI59Smkh6H9gfoFmQFXBheUKeqWcvs2GibsSCnN6kcdW8GK2S4W2h0SBjQsPrW7ZAUHHtEPP0QkThzOXXrlzrGreRkEwyI63162QiUPQoFTq6nWngRa3xIFUH\/Oj\/hW7Fdysev12yrYsX\/JWo2FmzB7Fi42MsnnPeoaIT\/Q0770WB913VMdk2PAy1Zc4L\/9Hzx3e81m+F1yWhhWAJpwmpxAQzgiWl6lviD0kzdVgaBqRuARl4\/\/FC9KnWKJIxWMzvBU+YF6hnKbC3KM31Qw9gE9sS9DS4jSWb176hAGDM5p6WEndQehtVFsQt8YucZEAgi0FO5G5thMPyVpvJYMScSqjZXM6rnQCxFHkariEjYLCMApSFtTvZPzSQHLKp7FMJ\/7g4c0sDxXSerXueZgizN2c1tdDC8D64I3Ysl3oM1NNCRBh8qf5fMmSu0jWtP0rx4nVL+fkS15iyXXwdtmOCZWzXZdd8VMtEI4EfjpISYy2OAydN\/ypa1g\/9lAWn\/9snmuLo0SljfzjQ\/v889Sa6T\/NSpoEUP9TgxxnAIXQOWO+8ZDBk9DuhWGFg8mZMiBDRkGQ7FJV+cPpoRVFyuRw9KP5E9grj\/GMMhSaV12rOYv0uhEGhOWMsJSlJ3Pwz17a\/IncUa9WQoxLHVbfs6DkEg84HNpxcwkA8pe+XbAqoA\/JdYIyxAC28VRXT2qxA6iZZTKejXMkkbGslAv4rSht4LKZCg4lPwFg87AdhXP8qFyOZ\/7tU\/3tPkMjOsZjqlZejdBL+0ZBzxE2wyb\/kke0zmrdM60cSiQmGqxT8Cqa2dpEMhD8eFq1BTaTbH+4fnHLP2sWGlN5HslPCZT5yxgchLHOu+vEaGI5MRsPtmJ3CB7JWztogo+2AopxXRgse+K145xJcuSDFKzx7VybcWXZhNTsM8mrgCO6PL9EZiSU3mHa5OOuppw1MHN7GRxtYDjQkUpx2ZP\/KZtuTY+k15PCxe5bfGBmSQzBadVhT86c3PkkpEluqtK+EhpDKUdVcpnL1Uh5qVn+y3vsJyfMXdgZ\/7h\/EJJYpjgwJYxOQN+sRB3TeY+Ja8s3pRt+UgKKj2YkuSiDeQlGEUyXVlysMcvFI5Pb+S56xH2owwmfk0IaGOMWgtluH3nHTQ==","iv":"62ced9790e5593d662b3ee54da58ecef","s":"8aa7d3188238c653"}