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Van Cleef & Arpels designs based on stories, creates stories based on designs

Posted By Brielle Jaekel On In Featured,Industry sectors,Jewelry,News,Out of home | No Comments
Van Cleef & Arpels' Noah's Ark collection. Image credit: Van Cleef & Arepls

 

By Brielle Jaekel

CAPE TOWN, South Africa – French jeweler Van Cleef & Arpels looks to nature for its unique designs, but its CEO believes it is the house's way of tapping into storytelling that brings life to the brand.