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Van Cleef & Arpels finds most authentic influencers in employees

Van Cleef & Arpels took inspiration from the Brothers Grimm for its latest high-jewelry designs. Image credit: Van Cleef & Arpels


NEW YORK – Similarly to many luxury brands, French jeweler Van Cleef & Arpels is highly meticulous about its authenticity on social media, and part of its strategy involves looking to a unique source for influencer marketing.