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Versace, in familiar nod to Americana, places Cruise 2020 campaign in Wild West

Versace mines Western tropes for its Cruise 2020 Collection campaign. Image courtesy of Versace Versace mines Western tropes for its Cruise 2020 Collection campaign. Image courtesy of Versace

 

Italian fashion label Versace unveiled a new campaign for its Cruise 2020 collection that returns the brand to its early embrace of Americana.