Zegna captures modern man's relaxed style with choreographer's help
October 11, 2017
“Movement” begins with the dancer walking on a street in the winter collection. The video then features Mr. Millepied dancing modern choreography in a dark room.
Various cuts show the dancer in different outfits and accessories from the collaboration line. Towards the end of the film, Mr. Millepied uses powder to make a stronger impact.
The video is meant to be Mr. Millepied’s interpretation in dance form of the new collection.
Zegna has noted the new collection is modern interpretation of its classic style, which focuses relaxation in reflection of the spirit of today’s male consumer. The collection features various accessories and apparel such as sneakers, jumpers, trousers, jackets and socks.
The new collection features a series of luxury and fashionable leisurewear.
Campaigns for Zegna
Zegna’s campaigns often span various mediums through video to capture consumers’ attentions by being unique.