Hugo Boss makes a stylish entrance for its holiday campaign
December 12, 2017
The second chapter, “The Final Touches,” depicts the man arriving home and walking inside with his presumed-to-be significant other sitting on the bed finishing getting ready. He takes off his jacket, sets it down on the chair and walks to the mirror.
She watches as he adjusts his tie, suit and facial hair before grabbing the keys, which are sitting next to a Hugo Boss scent. The car is seen taking off down the road again, presumably with the couple inside.
For “Chapter 3: The Entrance,” the couple finally makes their arrival to the party, clad in Hugo Boss. The clip opens with the two of them
Prada's Summer Illusions tells the story of a romance in three parts
As the film begins, it is early morning and the only audible sounds are nature’s soundtrack. Part I of the vignette is titled "La Discrezione," or The Discretion in English.
The couple separately enjoy their breakfasts and explore their surroundings before meeting at a dock.
In part II, "L’avventura" or The Adventure, instrumental music is introduced and the tempo quickens. The man and woman walk in the woods and romantically traipse among a sea of sheets drying on a clothesline.
They arrive at a group of docks. The camera lingers as the woman buttons her partner’s shirt, while in another scene he is wearing it unbuttoned.
"La Promessa," The Promise, takes the couple to the cliffside beach for the third act. They enjoy an intimate picnic and stroll by the water.
Prada's pre-fall 2018 campaign video features wearable pieces like cotton blouses. Image Credit: Prada