Luxury Daily
Windstar campaign shows bigger is not always better
August 9, 2018
Windstar Cruises enlists employees as brand advocates in its new series Since no Windstar ship has more than 310 guests, travelers are more likely to build relationships with each other as well as staff members. The cruise line encourages these connections, and has an "open bridge" policy so guests can learn more about sailing directly from a captain. Since the voyages are more intimate, employees reiterate that they are often on a first-name basis with guests and able to provide better service. The Windstar fleet is made of six small ships. Image credit: Windstar