Louis Vuitton emulates California summer in men’s collection
April 6, 2021
This pattern has also been interpreted across a range of ready-to-wear apparel, bags, accessories and shoes. Bright graffiti-like and watercolor-painted colors are at the center of this capsule collection, which includes pants, sneakers, duffles, cross-body bags, suits, hoodies, crewnecks, outerwear and jewelry.
The 2017 track “Close My Eyes” performed by 21 Savage and American record producer Metro Boomin plays as the soundtrack to the collection’s film campaign.
The collection’s scenic looks bring together the aesthetics of California’s skate, art and beach cultures, particularly Venice Beach.
Highlighting the Atlanta rapper’s relaxed and casual energy, the pieces are intended to convey emotions diffused with a sort of joyful nostalgia mixed with a sense of endless possibilities.
In recent collections and campaigns, Louis Vuitton has not shied from bright and cheerful themes. For its men's spring/summer 2021 collection, Virgil Abloh celebrated multiculturalism and self-expression in a new installment of his "Message in a Bottle" series.
The short film features models dancing and traversing through a brightly-colored set complete with balloons, New York City taxicabs, props and puppets in a setting where child-like imagination meets high fashion ( see story ).
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