Viewability is the new mobile metric
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"25ad5e71f7cf8e408e0772142d251a90","s":"b313657ca7a54b36"}
Noor Naseer is director of mobile at Centro