Viewability is the new mobile metric
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c5f2f6ad52f74770956141628dab9401","s":"c7b87f3c62b5c2fc"}
Noor Naseer is director of mobile at Centro