Viewability is the new mobile metric
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"99282e8448b0b8f5e5a658bbacf657d8","s":"12a41509446e47c3"}
Noor Naseer is director of mobile at Centro