Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0a5eb39aaca70090e2b6511bf17651dd","s":"407191eb42256d99"}
Noor Naseer is director of mobile at Centro