Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"77acebe4c94edae555310972be113abd","s":"a7ca409120e61e55"}
Noor Naseer is director of mobile at Centro