Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f28013072cb5c311a9a5e7afe0093b46","s":"60eddab7cfdc8286"}
Noor Naseer is director of mobile at Centro