Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"8cdb723e6faef7b0b7296335fc0cf8aa","s":"53eca4d2d1b59c9c"}
Noor Naseer is director of mobile at Centro