Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a8a9da3aabfa06c52b8953e54b32659b","s":"b6eee3404f30fbd5"}
Noor Naseer is director of mobile at Centro