Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4e955bf9f53c7d22bbb4fd975c22c33d","s":"8a429c201939babc"}
Noor Naseer is director of mobile at Centro