Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ae8799c933a4813ebbbb20733df6d69c","s":"5a89073978c05cfa"}
Noor Naseer is director of mobile at Centro