Viewability is the new mobile metric
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d01007e69012a23d88f95fe7bc640446","s":"4d9a0b895f228fc0"}
Noor Naseer is director of mobile at Centro