One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away
Want your brand collaboration to stand out in China? Get nostalgic
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"ea17ab158ef2dc9e2fed3b7cc7a91c93","s":"9acca27f1c762edb"}