One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away
Want your brand collaboration to stand out in China? Get nostalgic
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"2e98494393f6cbb6794a8933e36618ba","s":"73bb436a29f1c974"}