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Watches of Switzerland Group buys Analog Shift as interest in secondary market grows

Rolex GMT Master 16700. Image courtesy of Watches of Switzerland Group Rolex GMT Master 16700. Image courtesy of Watches of Switzerland Group

 

Watches of Switzerland Group USA, eyeing the pre-owned and vintage timepieces market, has bought Analog Shift after a two-year partnership with the watch retailer’s launch of its SoHo flagship in New York.