“Experience” threatens to outdo all business buzzwords in recent memory. Talk to any luxury marketer or retailer about what afflicts luxury and that word is trotted out: experience.
Short of putting on a song-and-dance show in a retail store, most brands are at sea when it comes to understanding what experience really means – and how it works – in the luxury context.
Is experience simply a rebranding of excellent customer service – a given in luxury, at least – or is it something more elusive? What can marketers and retailers do in an in-store, online or mobile context that makes the shopping less transactional and more conversational and editorial? How can store associates or hotel staff dazzle customers and prospects without seeming over-the-top?
In this hourlong webinar on Wednesday, April 24 at noon to 1 p.m. ET (New York time), speakers will discuss:
- In stark terms, what does experience really mean in the luxury context?
- How have luxury customer expectations changed in the shopping and buying process?
- How does experience translate in the luxury context, especially in retail, travel and hospitality, and dining, wines and spirits?
- Key examples of luxury brands and retailers that are getting experience right
- Best-practice tips across luxury sectors for delivering outstanding experiences
Edie Rodriguez, chairman for the Americas and brand ambassador, Groupe Artemis' Ponant Cruise Line
Oliver Lange, corporate executive chef, Zuma Restaurants U.S.
Miles Burton, head of agency and general manager, Quintessentially
Cheryl Dixon, vice president of communications and PR, Coty, and adjunct professor, Columbia University
Mickey Alam Khan, editor in chief, Luxury Daily
Webinar attendees can request a copy of the presentation deck
This Luxury Roundtable webinar is part of Luxury Daily's mission to inform, educate and inspire its valued subscribers. Thank you so much for your willingness to spend a precious hour with us.