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WeChat Luxury Index 2021: From social to commerce

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail,Software and technology | No Comments
The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata The overall growth rate of luxury brands’ WeChat communities in China rose by 44 percent in 2020, up from 2019’s 37 percent, per a new report released by DLG (Digital Luxury Group) and JINGdigital. Image credit: Yusuke Hinata

 

By Alexander Wei