Western influencers build brand equity, while KOLs seek sales
Posted By Brielle Jaekel On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"935567b81950ec438c4a09b17ec2466a","s":"352718400b79bcde"}