Western influencers build brand equity, while KOLs seek sales
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"ead561f90845a625d214fd24fbbc064c","s":"e61348f2c9d346d8"}