Western influencers build brand equity, while KOLs seek sales
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"3a80ad4de0087f7a5823a79510a57ce3","s":"5f285678d6d72ee3"}