What are retained versus acquired app users really worth?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"88a7eb19f91fa5e310c3322f9099356a","s":"12f9eb081eac56f2"}
