What are retained versus acquired app users really worth?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"570e00cf9c78716b114f342aae6eafa3","s":"1c6c301631bdb8f4"}