What are retained versus acquired app users really worth?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"8m4gSWrjOm3Q5ihPfJR7mbVu5wrBr9FWG52ac7qfnJtkPrQ34YW0mr4upKUaMtcWlMrtJBuBMNaNdj394wGfGUsb4ekw7lOMWf4pzb1Y+VvEgH2TjxG8IRXacgCaXAqTzbZEzi31YH2wnY6W+KSrBmJvbWlteTt3HYFUXnVvoLSNSwU1PHsiFVeNnDiaOXMXgEjHeNS0gTQdF69AGxzcVqnaFp5Oed+I\/wyQp7UHV4S\/V6IZhhMi5tP0tEb004R2dRXids1VT8YvcswaHLg7heefm8RKhMM7ZRzhAxMPq7Cs9EPwAmbv3Bi2HTRl1CshZaureo0lNnnKHs6qVm4cOrRdULGl3wA0rJRY+HNkFH4\/o\/Zd8HHFj8o0fkk04l03QLZBbFM8wUjDOd5SQanx3A8VJAC6KK+eptAhQ5YniffQMKvyhMcMy3RkAbJ7ydtpiNG81bGSAXiU\/Vsnj\/Sexfo1pWc6lMrgy396ZEe8NEKGZXM0AZNll7V2b25Y0yZ6T5d4xDFkUpaTbOhPI2t76iSjT4TU7RIGYAhE+Ert9HHUi0t+Oh8D0nkD\/E8NtTRMS695V90CumtgVL2IGUQ90ZgK24DPlRa57+CpRe6zNa1UeQ6Mn8sG2BBe1qz+DwoSg+wGu9ZVYVCcLvA89a+4sIek5PkOZ\/qO\/PS5v206uvqm5an+fZXFD938sf2t4Tqrhco7IjS1OnE5OL7O5e5+1VwIOOb1YMuWX+U2MoJchdWDSMe51Iit+F2JLgVVq6HodkQavJ7N1I0tbAfuHDGt9f1iKrdI4fjc3txkQ6OBKTvq5uWfeciLJdnJaBfY9\/QCKbD9vcSCZCYiId1A6ctREj\/PzAiJKYdJNvX\/\/fYrFFwvgWveot2EPtY\/onKh\/Fx0GDq7EvgYom\/BcczjQ74pymIoYfy0Jhguz6mQZGoxO5jUqvz8yevIcnJCjy1ATLTfNpjQ8hCicfppn8WEU7g+BHV3qRGNqPEIGJPugARyemj8vJFJArhsg8wtju76KgY2JpQFQnvwkEcnAJuyIDrwv436mtOrx4xu\/CY4VBOJpIsUsVK3AXx0HTBtX1TET4NzSYWxvGdKOZCtBdV8yu\/azlQqYYOY29okHMomO7D\/alDkVcdfIQdNOkJhmGoHkRZBDxoSm6XjcZaRRtOMVgTCp6gksTzCiG+efWrCAIkyrEBBbFU2NQKlKlmzmkdq2tx0weSlLF9UNdy03GHEPQF6zf\/IyUcFFtMZC7WWHDKCEI8vEIMKit4YPmzU1OYyTudPJcAaV4HL4JLewq4qdtCMRTKkDKCqYKUkN5ItTyfg36DBGWXHZ2Br1v2QRc6Yb5XdxuNsrznXpEhdbQdd6K\/+iRtuwa1m5aQNRseYYMFnXHcbiK3aEliL6MFfqaqVCaaNlzI7+TPEQ32lg4R9fjMWdvD8WTMTze4hCxjsQJNQeBSymj68tND\/U\/XNoATmfnHVgwm9lpdhv3hluNwQQLha8vg6yKRwRvW4992EVYfGicGebKibdKVoL6+TFDO\/3fZgjDl8XlTd0bHy7WMaLMuZZQbFF3frS4mB0+nVabZd3MQxyyCWjqjQ14BL9RySxMjN0e4cU1DLrAoreEjmjSWLY12rSd5xioOQ+65dxc\/phIYiSI6de607BZO6y\/PuLbHz1OuI55j8T3a53TUgIUh4dczXJqy\/K3aGT4+p4Al40CpeXia4E+fWmKOB7v8DOM\/tKcxfS2HMXwfCGtzlBhW8MQYHaiovbnkkNbOFJVqx28miZQNqHt2n+iPKGXO6LQdXKgr8YkRRotqdy1bdZKsD\/\/S\/kJ6m7o6hh9v07TH0mM7GCMhHIUctG0sp6lOd5DonhsPnHS7+mSRSyhdU1p2VTn\/QGQtmFxXBcAAel0syPQeV0npxI7xpcTjMR8DyjqOatOTwDocJBYBDscFnx+Sw+gIfdZE\/3S28bSAFDrwlK875D\/AHQsggaoOF9V0jEeJPklhs5HvxEFNRd7RK6eouxAOIXXLck\/6VF\/Q1c3nZLsiAWsuco4wPIhlaxRcirkoFOvr7CS9VszdgfCeBIQZvZH9USuCOXTVdI3k0h5ycVUB9iOtrqQAtlRnI4tSJsDXG4H7NbqVtWBbhqF88ZhvzQ6TqG6RB3lN2y2u7z0OMA9szs8QunDzVd5YRRk7ajyd6XmrpLkIcJrgryUnrEqZdKvRUsp6irxXKUI0vzyqBmOSbDruQuSDz+2r1JRm5dhMC6g+Nffs0EPRazs44SFgDsotP+3YnbIjlqH7HzMr0hK23JArfoLwBwpIOqQ8WdWOS0vSzzM0jQKMsN3E6n8pQUkFiRDXcciP9USaOiYanHOL16LAI2Ip6QxrrBy4bnTJgOkFtJIQxUllBpmRVNhu1ZXIz82A9lA0EZTow5ytgRhSpTnNVkUpH8ZqtNX6OWnedPx78wK8kuHIu9cFBHdyvzytOujqITtoZTjqrBxxe93Ey8EmOrYh8DJuWVknn7a2VAllXQhtHIWOwsk5beUYlq0diSlLeBwJZCr6IZT6iWpbsI64zeDg62gOA7\/S9JISsGJTtjmptECvDejBE27BO0DbM0GsaSfgicgk\/R9Vtae2KCt8kbCqfK6qPIJnb0Osa6WMAzCtpRVeylU+2IQEqbptMQmWihZpCPDn7xxQVjn2I6Z9M9ozcO6evRAE77lB\/hgQNgzobPI38SW2vrBg9bBSKB+q2LUQhUWCwCiyS2A3GLk+XL7CFRKDJvkj6U1qnTKKgXD1\/eiSsOxpxmOxcpJ+hIuxZbT3GRGKPAlRTW5of0A8SaEpJ0AhciAMcZVfejHSVm2DFz9DBDVKaweYJMPJPV8+v1XG3qszKaXFjOcLHiYNV72zDk3yYpCEsgmaXdnBv+dcvlMVsaIIEMD1DFY9P03zfOrS\/K3DEahhwN1EU7gHHc1fCXHyOGbE4D4rfuRFMmaTXoOdziJW2RLvq4Khi4XqwEi7oZvWyEhPX808oEhHa+NZyCqS6mJXQKRG6lOWWXmfpEayrFRs3PetjOOCM1uJOlLTOnRvuhZzFcIy86K\/l8EkG21Ka0inmKb+Zr6J2Fbal8F82BuXoh1ov9fQITrRB\/6iczRcAre6Ff+E4Z8tmPx4qCSxmC3yE8tvTJg3lN6BG6IPWJgDI+SqAr79QBBiZjBiIvB4lkTPRgMOByFIZ0me6ZJYAh7311YX1rrZpykl9+dWDZiucde6XNaAICkRA9RUA9Uh6h2hXt3oiEZUrwih1AJztvNadwy7y0adTfXAWRGmxkz0L5qQRceSvvjdhpziNFQVtezgiUnJvnZhdGLbGxUxCOp5MJvQYQwhYLamh7aTz1ECXuE2Di6yUFxuMgCBOwcsCvQbKIelxoiytpkR4FSHFv3fmZ517UOKnAuLBkQGStjczfISFvELlujExLqHbC1B5kzXCbZ1p10n1iXJkaY3PxsAXHkqaCMF0ZOJ2J96GQO16AgwFj\/USrz\/H3+k+3LFz1bLxN4AJqzdsEMMi6h2HYDqGDLJvHGlmIvcuaMetkuBMKmXmfqAEA9FUFwK7QE7LezJpJ8nvzK5XO6ubo6vMWuOCZLD3CqGGpLp8ZJWgI2LIfrzEFacKECPt6LyJCDP1crlI1LlP33uDC6RdB0maGmsR\/B3TxCQEVShBcJoiahMILbvCR1PL+IZJfp1151JiA1+S7e7j8WNY3igKE3eH+7DyYEDVfUiZpdmA+FU5QZ3qyKdl1jx7V+gIZ79NQbN\/6G4Mbv3ymH6sgtHbEvS3DPPDkPD88+HhWO9seyBZacwGmZKpqVy5kNunfZIvcoy+v8uU\/\/vTv+u7E48\/+fI0am0Rg5EX8ybRofFDkuxNzkJ\/g9Xgt2z5Rdm03d+tWHnKS+IaS1HG6Oip21rXKs5UdErnqEmV\/cHV0yNV5Cn+QXrRIBCprnVlWDMCIx7XSWUfOPWO0O1yNj64f4Qf3OjzaRSaVC55a8\/Qj7GzytbG38yqZDWzpnf\/nd4In9xYBxNntof+ClbpEswQloi\/0XiTvu+Pa159ddpe8rlFTUgq0T2aIUXTRPHmU0EQdwK8pL3BJohQljWtMH1psL24B0+2vubpwHWLVsgYkakwB6fA+efZ+SMEx\/miqBFddtN9zwEllq1XT\/Zy8wjgvdECUprb0x1VlrqKlENlz6VHei6KFT70xddTq3g8PxZ0uKLdBIBHaTng6aunh+gwULrxigRaZjSBLdp1nPMn9IFaoKVFS810GdG7g5Avb5v511Hr6Yc\/+fQxdXGHY0kdJSsYWqeFoJwOe3Chh6XVDZgkUo1C\/eIBs9Ve9A00jIF5gZk6suhamWtmIQ7w24FhEBRQmFykOuxto0HLwzAj528xyOfN5KDTh+BWA31hqMFKllVUng7dbs+ebldq5JrmhQaNbYYukShQVKdqmZjtd7XRn4ImRpZXrSZ4r0Hw\/fypFjmi8fx\/I0wyGd9Hd8tDDoJzwRFaNZn6CCtESeTIX4AW178XhsPPx0TjJsHVZ2GLucmMycX6z1WpDSur6nX9yrPRWqlQ6TmmngAwjFmvyjcsNdc5mt7p5E\/YvjWJojL+OlGRzYNHX1h6D0i6zm14ekkeNu8erwBnm8a+iJR++zNQiXXkxMz+FsDky6HpBtbyoNXKhMl2qHre+6a82cpvfzwGGmKBEXHwcj6WI\/Ip2JLUkrUWj\/UC2di6WOH2GuEt1P9LrFxo5eHzBXTm7HnNVBfZNkmnKCzuTsL1aFIiFdNG9ANNCu7hAEyOATgEfPjM1Jn8\/jh37AJCbhcpmVhXhqWb8+W0DxswLj8u2eUmP7HToWydraL\/fl9Ab0D7B5E\/0gCaXmc74U78oeOCNEW6N4YIzRChWZGHHZz+yGChv5L84mr4KwJTMel0XcCAy+1K48momGUb2Z\/YOT3BbnY4mByAmvxXbCqr14oeakD5ME5wvPhAFByh0mFbnbEKfUT5P1Lk2TVr9aOf3OWiojCTbId4dxdC+tfarwJKtM5C\/NtTd4AB7mhqqW9+aqEhweM1hrP3PvKu2a8xMbcu0unczsvlj0SENNjREbaftJM0yJG1Lrtvk6iSX2pBykXZvgYIHdSgg03G7ZdAG3Z\/EnI3nF3eVN3mFckNgKl+0GB9gt8KzNSYc7rvh0CraS362H4\/nyazoBca4fJkpk8HGsCapQVe3dvIZ0\/+oP7rIXsgOC40nExrhr+5NpgGUWoIT9WF8mXgOHxDl5R3xomFfpVn3NEqIUayJpuwcfiq5gwYFdE8ko13+bcJHfw888z1wGC0nQwLzC0iBvF5fwxanOqq72qFVb09hmhF2NxaF5Mk5bVef+SJK45ymC9+5IskXhTu4Y9Epc8iqzJZpl8iLz\/f9YvxXlWMhC\/Gg6tSQ3uJ9HNhpuOKLG8CXO8OePSueL05BR7h6yGQ8zBzWX\/1g\/XeYWKUOTHbkhJIHvW+Iv\/tzN03vabIm2U6MNopZJyPo7XuklPL+PlKTDeNFSvrPJuMQvqgc\/7NdBBjNdo2+GZYHh\/KcaZgq1jZLRMkuOZWUfNeZsU4PXBs36muvRa2E3ApSxw74rg8pLQE0B6d5U8gnWEnNk42uQvmKFaUF84+7pC1Lu5qpgjYFjBd0mECkdwB7ixbLcW6cI5FY46MperKNTalzopvKyw175483uJY+4Pd8yDEXJ9KJAVgBFifaFdDtnVxDCvmkA9JLs3hCA4oenbc4zpcITDE2FDduFWBLY7DWxzrZwU0GfS43jqaXAXVmK0Z0cLKEs2h1nAKbBEP+ZqB8zGeN1hLX\/i+0StGBlV1Z1bzJpdsZT0V\/\/NsBH3c0C1Y2r+EbAhfKWSIQS4zB\/pLK5esjWxDtneEO5z03k6w\/mQ5aw8bVhPxWlMGRUJbOXfG0jiRyO9JI2hcTh\/cbQ9eGf2euIaE8Knkgab4Xk+Xx7QcO9JgWwFpbSYzizrUTA3Qzi+1zAfy0KBlwa\/F8zK\/P3aoPBtgGQ9VQecaY0GVdm69vCdJq0i6iUeTNBzm0jk3xW4fY\/mpn0p642pDP+miYTpc1IdhcJFv6OaPm1xIauwGV3dEYxdTa\/+eMrnnS0IenU1m9\/Jb1uk2ghqxEO2Migk+7QL\/d039VNMK9PA2aiyoXEGYmXjr6B1w9b5ZV+9hihJ2ouWAAMpLrw9v+NBsC4K\/DWIXkQE5pCIJRBv4WUvnZXMdzJd4bjW\/5OKjLCJyQIJBZp2pPat0CvfUSwd4czRkTpCJjF1j2qSwmSftAlnRZAo\/fYGRvXDZ4xZKEd+9OzczoiEIPprkX1NvKpYE+wnostsslBzEzfGNXv5GdYtWlUc6UbQJfKIps+pt7gWScxOvcMPlB5l56+1gsGrWs4azAmVyTVD76wcSglUQH\/TuFj44a0eEeBcFkRt6vOk\/4Y+EQRrApAFr+XyZuhIO00T+Kkl+VHO\/pcGNnZ0FcUgDVUm\/uSwQwvRqBkkPlutdF3AOJuyTcZGn9YSTPJalxEoasSYYUX3NhtTn3ezbWFSXOP7iJa94tmtrTU0oHT9OLFRyb9GBsIGIAuVknOmyafO2mfFV1aXCLlG0nl19SKhHAYycSaa+oxCvvUMjvNvmplcktaqxGct33\/R86fsvggwG9wgAZNzQtEifEIyUpEpJRy635IN63bV\/UjBK0Bh7sU51S13kIw4T5\/wd9T6TnK+VYx54UXxGN2ALjS4hDNxesRCpYbewmBkgjr6XEVuSbMMDL9\/PQWhK0nygHkKkgtb3T\/OgI6bgZkZjAm1+Tp5mgrHVigvVMR0rHZchXfpvnMdEJa2kArw1CAwx6CFOm9tiKRDyiPS64bfttD8\/FPLOXXx5HwjAjAyurLiJDQNojOMHNuTfPW1MCyKPsUNGA1OVo7fFb+bVG4MTHdOTCHNIbi6gANrHSAtpsHLLFUx79xLLRUntxP+BBCfY6VH\/3dl8w2zgBoTzoPps0E1OEcdbe\/kOER\/8VL657owIM1M7DVQ1wMapQV94QJXjcPHepcxfsk4oYvNssK0x9lyr1Esk9iA4eCXzWYyWoIDkTe7omRxsHbsVjyOcWdBKE+7jhNxdg9HThpsJXyMP2z99ORqNuMXF6GlGqGyZeVHgL8pO\/Dk65sNMmk62FhgT46Z0etCuLqQEXDD2\/UPXgtNz9lYl8rZnpcOiDz9EU4msakYo59P+mZmssLq9iUJf7xmP5SuNY6wocOTIwjFkjBzDcwwGCOpCXYq6ts6vovOcPQ1uz\/NGWR2riuE1PoLrw50s7AucYYp3zeMlsZb4XeEpE8n7FCe9lrDIrLkleJtYxvRQg8lnuIGeGhRCK8+kVDa5TWJSStntRxz6sHlthEIB1zj84Tk9y4WqB0MZDeuCrWAsXS+W4suTjFloNxOnCHfx8KIySUgS4t9poFeXe5jEeLLm+1C5+4s91tWSfIzI648U+egRdRNheAJ8CzhNc8bPdwQLOo8OUcqKIg3VRiH+0T2w74iL5NAHSAq+1EZfCSXk28wpYbvZH9rkS1+RfZCmK019+zjAePyogyeyL2XnbZymE8d\/Is3bw4TP8pmijwjgaXxidZz9RNr+xrHHu2W3yvwtPg1S8G2Hizq\/2GIxJ8vpK39y8VLZnocn7AXReaKpFgMRXjPlu3IpCJ5l5dhbEPCgcEl94T+7qcbTLCUjBVTYK6V7RrM858\/OklAqDEFXiGGb3ggUBPoBbJ7I0fm2Cd1GxDVg3QOwQmYyRs\/ZI7grHcTqVKFFY2t\/gYaItI2+Eg8lfwbAcpIi7oEDzBb3JMgqKgwMMJ+sStvekQBq9cqBFJ43jKzMBUIgglBghdbpraTXeHbfVGyxQ+d2d7wp9Wz+nCe\/gnnrUsnV9zNK9ARSW1IyeMyYa+ydqbbGEJwlipLYwKi4vgATyuEirbxftcfQDK217B\/juQM\/THqGjlqe9ovt0tH76lBOFH9KuFNrQfPrTU4kbCBbrD4DnDm4hCn9fEHGhvLNtYbRuW4xb5EjUkc9ny8n4JsXT7auzs3tzGOnnu2RLxWq6nSvQh4A9CHHJd+aG19zDopYzPSs6eQIVRbcR553J6U+03i16nnIOpm4zKwulH6q4OLTqUOyfCZ7xnMPFoCzgqiYiqkVh2L+HpnqShNCZH6kie5+fuAgvf9hE1ZThoSZUdIQWhPZQzpA09dUzthFqVUYEFMFPvkCHk5glwlLeXNLrlBE0AegkvfwBmh410TGzK2gU8L4EOrtAalwLc86UjxPBgmk2ECqprIvgMtXsWPkKvQr1MBNs0bE6NH7e8ffsATudGsfUJsNpx\/0sPwHcxc4igjeUkAx2T0DiNTDm9i5Iyf\/qop88BXm7WLSzjrVQk\/vLsCQ77W6MbN0St2UjeRCLbrW8oH+sZW7ou8BRn8hrLSGD3EnexZ23gGdFGMCE8Zz2PL9W0vOIK5YxbIJSgXlDFZhdeA86nF6AySr88UDyb1hh4drBWXB7+ctpuvlOsMyk1WUrqEPmGrgJPb4VVyBi6Mb9gQFIlrHEGIlepJzsMNBbeA\/rNMZUCFDBL2Iaq0sSOEOTeLtUOqo\/izQN9a\/\/jBeQDktL3TkhjpTulD8EQHuO+Ps5MXM5AUClsyjoqN6HsVCfV+ZyX5x2zv7ZLrVyHjmVbZ4jiI3G0o2yAU=","iv":"377fe700f284857eba393e25d1216db3","s":"52d872c0a73f8373"}